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Special Project

Special Project
From the 15th Annual Shorty Awards

Puss In Boots Tiktok

Entered in TikTok


To promote DreamWorks Animation and Universal Pictures’ new film Puss in Boots: The Last Wish, the Puss in Boots TikTok campaign had two primary objectives:

Strategy and Execution

The campaign's first phase leveraged the first Puss in Boots film, the Shrek franchise films and custom animation to create awareness and re-introduce the character to today’s audiences. The first film may have been eleven years old, but the new TikTok videos were anything but dated. 

In the second phase, we transitioned to promoting the new film, Puss in Boots: The Last Wish, using clips, trailers, and custom animation to showcase new storylines and characters audiences would soon fall in love with. 


Our efforts paid off as the campaign's success went far beyond awareness and affinity for the film and character. Puss in Boots became a social media superstar and was seemingly everywhere on TikTok. Video after video went viral, use of the film’s hashtags went viral, and the TikTok community created an untold number of videos—many of which also went viral—about the film and character.

After joining the platform in August 2022:


Video for Puss In Boots Tiktok

Entrant Company / Organization Name

AvatarLabs, Universal


Entry Credits