THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Filter/Lens

This award honors a filter or lens that creatively established a social presence and/or garnered significant attention or following from an audience.

See previous winners and honorees here.

Winner

Filter/Lens
winner
Flamin’ Hot Snackable Screens
Flamin’ Hot® has been an icon of snack aisles and the internet for almost three decades but existed…

Finalists

Filter/Lens
finalist
gold honor
Truth, Dare or Dollar
This project is confidential.
Filter/Lens
finalist
silver honor
audience honor
2022 MTV Video Music Awards "Party With VMAs" Hashtag Challenge
How do you get Gen Z to pay attention to an awards show that’s as old as an Elder Millennial? You i…
Filter/Lens
finalist
bronze honor
Welcome to Chippendales AR Filter
Filter/Lens
finalist
Halo AR Filter - Silver Team Call
Paramount+’s exclusive series “Halo” chronicles the epic conflict between humanity and the extrater…
Filter/Lens
finalist
Speed Showdown
When it comes to gamers, 2 things are abundantly clear: they love gaming but they don’t love engagi…

Nominees

Filter/Lens
#LOTRxAdobe TikTok Filter
In 2022, Adobe forged a collaboration with Prime Video to help build excitement for the new highly …
Filter/Lens
#TurboTaxAlphorn Challenge
Troup was asked to extend the existing TurboTax Free brand campaign (Free, free, free...) into othe…
Filter/Lens
Grey's Anatomy Memorial Hospital TikTok Filter
Engage super fans of the longest running medical drama series of all time, enticing them to watch t…
Filter/Lens
Krapopolis Surviving Medusa AR Lens
This AR lens was part of the first reveal of Krapopolis to the world at San Diego Comic Con. Incorp…
Filter/Lens
Mastercard® & Stand Up To Cancer Snapchat Lens
Mastercard wanted to encourage customers to do something magnificent through their dining and groce…
Filter/Lens
Mike Judge's Beavis and Butt-Head: Instagram AR Lens
Since 1993, there has been a die-hard fan base of Beavis and Butt-Head. Fans have quoted their icon…
Filter/Lens
Smile Campaign | Paramount Pictures
Filter/Lens
Star Trek Strange New Worlds Transporter Filter
Paramount+’s “Star Trek: Strange New Worlds” is a spin-off of “Star Trek: Discovery” that expands o…
Filter/Lens
Truth or Twist
Anyone who has spent time in a supermarket, liquor store or social platform in the past few years c…