Engage super fans of the longest running medical drama series of all time, enticing them to watch the new season on ABC!
Grey's Anatomy holds a special place in the cultural zeitgeist. Since first airing in 2005, we have a huge fan base that considers themselves super fans, but don't necessarily keep up with the new episodes. Our goal with this filter was to remind fans that they can watch new episodes on ABC and it's still the show they know and love.
We saw incredible amounts of engagement with this filter. Over 36M views, 101K posts, and 979K plays. We promoted the filter across our social platforms by creating a video featuring our cast using the filter.