Since 1993, there has been a die-hard fan base of Beavis and Butt-Head. Fans have quoted their iconic laughs, dressed in costumes and even gotten permanent tattoos of the guys. For the launch of the new season of Beavis and Butt-Head, we leaned into the ever popular appearance-altering filters on Instagram to create a filter that celebrates these two iconic characters. Launching the week of premiere, we created an AR filter of Beavis and Butt-Head’s iconic hairstyles. Fans were able to become their favorite characters via an Instagram filter that placed the boys’ hair on top of the user's head, and could even use the filter with a friend in a feature that transformed both users.
Launching the week of premiere, we created an AR filter of Beavis and Butt-Head’s iconic hairstyles. Fans were able to become their favorite characters via an Instagram filter that placed the boys’ hair on top of the user's head, and could even use the filter with a friend in a feature that transformed both users.
To celebrate the new series’ launch day, we held an Instagram contest, where users who used the filter were entered to win exclusive swag from San Diego Comic Con – we saw everyone from legacy fans to parents and their kids sharing the filter on social.
