Truth, Dare or Dollar - The Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 15th Annual Shorty Awards

Truth, Dare or Dollar

Winner in Earned Media

Gold Honor in Filter/Lens

Entered in User-Generated Content

Objectives

This project is confidential.

Media

Entrant Company / Organization Name

ATTN:, Cash App

Links

Entry Credits

Derek Lu
Brand Media Lead at Cash App
Will Simpson
Brand Lead at Cash App
Dyan Khor
Head of Growth Marketing at Cash App
Anthony Koh-Bell
Growth Marketing Lead at Cash App
Andrei Chahine
Brand Creative Director at Cash App
Maggie Rummel
Social Marketing Lead at Cash App
Maria Butt
Social Marketing Lead at Cash App
Tracey Russo
Brand Marketing at Cash App
Jarrett Moreno
Co-Founder at ATTN:
Brad Jones
Group Creative Director at ATTN:
Ally Bernstein
Creative Director at ATTN:
Lizz Warner
Creative Producer at ATTN:
Joel Woodman
Design Director at ATTN:
Sidney Ocampo
Designer at ATTN:
Ezell Brown
Designer at ATTN:
David Palmeri
Senior Editor at ATTN:
Evan McEneaney
Animation Director at ATTN:
Shana Nielsen
Sr. Motion Designer at ATTN:
Evelyn Nila
Senior Campaign Strategist at ATTN:
Cameron Choate
Casting Director at ATTN:
Ray Kang
Managing Director at ATTN:
Talia Nutting
Program Director at ATTN:
Lizzy Berdoff
Senior Project Manager at ATTN:
Mike Matzke
Head of Sales - West at ATTN:
Shyla Brown
General Counsel at ATTN:
Julie Velandia
Senior Manager, Business and Legal Affairs at ATTN:
Kathryn Weisz
Clearance Coordinator at ATTN: