THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 15th Annual Shorty Awards User-Generated Content

This award honors the use of user-generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.

See previous winners and honorees here.

Winner

User-Generated Content
winner
audience honor
The Adult Happy Meal
McDonald’s is a brand that needs no introduction. However, its ubiquity and familiarity had left it…

Finalists

User-Generated Content
finalist
gold honor
Etsy Instagram
At the outset of 2022, we were facing a challenge: Radically reinvent Etsy's flagship social media …
User-Generated Content
finalist
silver honor
#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
As more and more shoppers are turning to Walmart during these inflationary times, we wanted to huma…
User-Generated Content
finalist
FOX Sports and Tagboard Partner To Produce The Most Globally Connected World Cup Ever
Heading into its FIFA World Cup Qatar 2022™, FOX Sports’ digital team faced some unique challenges.…
User-Generated Content
finalist
Honda Civic 50th Anniversary
The Honda Civic—America’s 6-time-running best-selling car, and one of the most popular vehicles eve…

Nominees

User-Generated Content
Dragstravaganza - TikTok User Engagement
User-Generated Content
Epicenter's artists as creators and community builders
Uplift, amplify the work of, and create economic opportunity for those left behind in the Arts. …
User-Generated Content
Hoffman York – Wahl Influencer Program
Wahl, a leading manufacturer of men's grooming, pet grooming, and massage products, tasked Hoffman …
User-Generated Content
House of Highlights: UGC
User Generated Content (UGC) has been a pivitol form of media that House of Highlights (HoH) uses a…
User-Generated Content
Panchayat #SelfieWithLauki (Selfie With Bottle gourd)
Amazon Prime Video, one of India’s leading OTT services, was coming back with the second season of …
User-Generated Content
TikTok - Make Every Moment Pop!
Kernel Season’s® Brand of popcorn seasoning was looking to spice things up for popcorn consumers. T…
User-Generated Content
Truth, Dare or Dollar
This project is confidential.
User-Generated Content
Urban Decay x JOIN Stories
For Urban Decay’s JOIN Stories activation we aimed to reach a Gen Z audience, to test and learn wha…