THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards User-Generated Content

This award honors the use of user-generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.

See previous winners and honorees here.

Winner

User-Generated Content
winner
audience honor
The Adult Happy Meal
McDonald’s is a brand that needs no introduction. However, its ubiquity and familiarity had left it…

Finalists

User-Generated Content
finalist
gold honor
Etsy Instagram
At the outset of 2022, we were facing a challenge: Radically reinvent Etsy's flagship social media …
User-Generated Content
finalist
silver honor
#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
As more and more shoppers are turning to Walmart during these inflationary times, we wanted to huma…
User-Generated Content
finalist
FOX Sports and Tagboard Partner To Produce The Most Globally Connected World Cup Ever
Heading into its FIFA World Cup Qatar 2022™, FOX Sports’ digital team faced some unique challenges.…
User-Generated Content
finalist
Honda Civic 50th Anniversary
The Honda Civic—America’s 6-time-running best-selling car, and one of the most popular vehicles eve…

Nominees

User-Generated Content
Dragstravaganza - TikTok User Engagement
User-Generated Content
Epicenter's artists as creators and community builders
Uplift, amplify the work of, and create economic opportunity for those left behind in the Arts. …
User-Generated Content
Hoffman York – Wahl Influencer Program
Wahl, a leading manufacturer of men's grooming, pet grooming, and massage products, tasked Hoffman …
User-Generated Content
House of Highlights: UGC
User Generated Content (UGC) has been a pivitol form of media that House of Highlights (HoH) uses a…
User-Generated Content
Panchayat #SelfieWithLauki (Selfie With Bottle gourd)
Amazon Prime Video, one of India’s leading OTT services, was coming back with the second season of …
User-Generated Content
TikTok - Make Every Moment Pop!
Kernel Season’s® Brand of popcorn seasoning was looking to spice things up for popcorn consumers. T…
User-Generated Content
Truth, Dare or Dollar
This project is confidential.
User-Generated Content
Urban Decay x JOIN Stories
For Urban Decay’s JOIN Stories activation we aimed to reach a Gen Z audience, to test and learn wha…