The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 15th Annual Shorty Awards User-Generated Content

This award honors the use of user-generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.

See previous winners and honorees here.


silver honor
#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
As more and more shoppers are turning to Walmart during these inflationary times, we wanted to huma…
Dragstravaganza - TikTok User Engagement
Epicenter's artists as creators and community builders
Uplift, amplify the work of, and create economic opportunity for those left behind in the Arts. …
gold honor
Etsy Instagram
At the outset of 2022, we were facing a challenge: Radically reinvent Etsy's flagship social media …
FOX Sports and Tagboard Partner To Produce The Most Globally Connected World Cup Ever
Heading into its FIFA World Cup Qatar 2022™, FOX Sports’ digital team faced some unique challenges.…
Hoffman York – Wahl Influencer Program
Wahl, a leading manufacturer of men's grooming, pet grooming, and massage products, tasked Hoffman …
Honda Civic 50th Anniversary
The Honda Civic—America’s 6-time-running best-selling car, and one of the most popular vehicles eve…
House of Highlights: UGC
User Generated Content (UGC) has been a pivitol form of media that House of Highlights (HoH) uses a…
Panchayat #SelfieWithLauki (Selfie With Bottle gourd)
Amazon Prime Video, one of India’s leading OTT services, was coming back with the second season of …
audience honor
The Adult Happy Meal
McDonald’s is a brand that needs no introduction. However, its ubiquity and familiarity had left it…
TikTok - Make Every Moment Pop!
Kernel Season’s® Brand of popcorn seasoning was looking to spice things up for popcorn consumers. T…
Truth, Dare or Dollar
This project is confidential.
Urban Decay x JOIN Stories
For Urban Decay’s JOIN Stories activation we aimed to reach a Gen Z audience, to test and learn wha…