THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards User-Generated Content

This award honors the use of user-generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.

See previous winners and honorees here.

Winner

User-Generated Content
winner
audience honor
The Adult Happy Meal
McDonald’s is a brand that needs no introduction. However, its ubiquity and familiarity had left it…

Finalists

User-Generated Content
finalist
gold honor
Etsy Instagram
At the outset of 2022, we were facing a challenge: Radically reinvent Etsy's flagship social media …
User-Generated Content
finalist
silver honor
#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
As more and more shoppers are turning to Walmart during these inflationary times, we wanted to huma…
User-Generated Content
finalist
FOX Sports and Tagboard Partner To Produce The Most Globally Connected World Cup Ever
Heading into its FIFA World Cup Qatar 2022™, FOX Sports’ digital team faced some unique challenges.…
User-Generated Content
finalist
Honda Civic 50th Anniversary
The Honda Civic—America’s 6-time-running best-selling car, and one of the most popular vehicles eve…

Nominees

User-Generated Content
finalist
silver honor
#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
As more and more shoppers are turning to Walmart during these inflationary times, we wanted to huma…
User-Generated Content
Dragstravaganza - TikTok User Engagement
User-Generated Content
Epicenter's artists as creators and community builders
Uplift, amplify the work of, and create economic opportunity for those left behind in the Arts. …
User-Generated Content
finalist
gold honor
Etsy Instagram
At the outset of 2022, we were facing a challenge: Radically reinvent Etsy's flagship social media …
User-Generated Content
finalist
FOX Sports and Tagboard Partner To Produce The Most Globally Connected World Cup Ever
Heading into its FIFA World Cup Qatar 2022™, FOX Sports’ digital team faced some unique challenges.…
User-Generated Content
Hoffman York – Wahl Influencer Program
Wahl, a leading manufacturer of men's grooming, pet grooming, and massage products, tasked Hoffman …
User-Generated Content
finalist
Honda Civic 50th Anniversary
The Honda Civic—America’s 6-time-running best-selling car, and one of the most popular vehicles eve…
User-Generated Content
House of Highlights: UGC
User Generated Content (UGC) has been a pivitol form of media that House of Highlights (HoH) uses a…
User-Generated Content
Panchayat #SelfieWithLauki (Selfie With Bottle gourd)
Amazon Prime Video, one of India’s leading OTT services, was coming back with the second season of …
User-Generated Content
winner
audience honor
The Adult Happy Meal
McDonald’s is a brand that needs no introduction. However, its ubiquity and familiarity had left it…
User-Generated Content
TikTok - Make Every Moment Pop!
Kernel Season’s® Brand of popcorn seasoning was looking to spice things up for popcorn consumers. T…
User-Generated Content
Truth, Dare or Dollar
This project is confidential.
User-Generated Content
Urban Decay x JOIN Stories
For Urban Decay’s JOIN Stories activation we aimed to reach a Gen Z audience, to test and learn wha…