THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Earned Media

Earned media is any material written that hasn't been paid for or created. Sometimes referred to as "free media," examples are a tweet, an article online or a mention in a celebrity TikTok. This award honors the most creative and effective harnessing of earned media.
"Horse Kicks"
As a Convention and Visitors Bureau, VisitLEX’s primary business objective is twofold:  Bo…
De Soi Launch Event and Seed Funding
LaRue was tasked with building out a robust affiliate program as well as an earned PR strategy to c…
Doja Introduces Jibble, Jibble, Jibble
Gen Z is emerging as the most important growth demographic for JBL. JBL has a +70 year legacy as a …
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
French's NIL
On October 16th, 2021, the University of Tennessee football team failed to convert on a last-minute…
JBL X 100 Thieves
Gamers seek authentic voices and turn to trusted influencers and experts for product recommendation…
LAY’S X TAYLOR HALE: THE SALTIEST SHOWMANCE IN BIG BROTHER HISTORY
This summer, LAY’S became a regular (and unexpected) guest star on the 24th season of the popular R…
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Rebranding an invasive species
The Great Lakes are in danger of catastrophic devastation from an invasive fish widely known as "As…
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Spirit Hallowmeme
In October 2022, Spirit’s costume meme started popping up across social media feeds, first graduall…
Superior Bowl
Michelob ULTRA’s integrated Super Bowl campaign took over not just the Super Bowl, but the entire S…
TIKI Brand Media Relations Program
In an ever-changing media landscape and with an exceedingly competitive product category, TIKI Bran…
The Canadian Tire Christmas Trail
In 2022, Canadian Tire (CT) launched its new brand purpose: We Are Here to Make Life in Canada Bett…
Truth, Dare or Dollar
This project is confidential.
We'll Pay You $5k to Quit
At Trainual, we're constantly releasing out-of-the-box campaigns and eye-catching social advertisem…
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…