THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Earned Media

Earned media is any material written that hasn't been paid for or created. Sometimes referred to as "free media," examples are a tweet, an article online or a mention in a celebrity TikTok. This award honors the most creative and effective harnessing of earned media.

Winner

Earned Media
winner
Truth, Dare or Dollar
This project is confidential.

Finalists

Earned Media
finalist
gold honor
"Horse Kicks"
As a Convention and Visitors Bureau, VisitLEX’s primary business objective is twofold:  Bo…
Earned Media
finalist
silver honor
Doja Introduces Jibble, Jibble, Jibble
Gen Z is emerging as the most important growth demographic for JBL. JBL has a +70 year legacy as a …
Earned Media
finalist
bronze honor
audience honor
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…
Earned Media
finalist
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
Earned Media
finalist
French's NIL
On October 16th, 2021, the University of Tennessee football team failed to convert on a last-minute…
Earned Media
finalist
JBL X 100 Thieves
Gamers seek authentic voices and turn to trusted influencers and experts for product recommendation…
Earned Media
finalist
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Earned Media
finalist
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Earned Media
finalist
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Earned Media
finalist
Spirit Hallowmeme
In October 2022, Spirit’s costume meme started popping up across social media feeds, first graduall…
Earned Media
finalist
Superior Bowl
Michelob ULTRA’s integrated Super Bowl campaign took over not just the Super Bowl, but the entire S…
Earned Media
finalist
We'll Pay You $5k to Quit
At Trainual, we're constantly releasing out-of-the-box campaigns and eye-catching social advertisem…

Nominees

Earned Media
finalist
gold honor
"Horse Kicks"
As a Convention and Visitors Bureau, VisitLEX’s primary business objective is twofold:  Bo…
Earned Media
De Soi Launch Event and Seed Funding
LaRue was tasked with building out a robust affiliate program as well as an earned PR strategy to c…
Earned Media
finalist
silver honor
Doja Introduces Jibble, Jibble, Jibble
Gen Z is emerging as the most important growth demographic for JBL. JBL has a +70 year legacy as a …
Earned Media
finalist
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
Earned Media
finalist
French's NIL
On October 16th, 2021, the University of Tennessee football team failed to convert on a last-minute…
Earned Media
finalist
JBL X 100 Thieves
Gamers seek authentic voices and turn to trusted influencers and experts for product recommendation…
Earned Media
LAY’S X TAYLOR HALE: THE SALTIEST SHOWMANCE IN BIG BROTHER HISTORY
This summer, LAY’S became a regular (and unexpected) guest star on the 24th season of the popular R…
Earned Media
finalist
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Earned Media
finalist
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Earned Media
Rebranding an invasive species
The Great Lakes are in danger of catastrophic devastation from an invasive fish widely known as "As…
Earned Media
finalist
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Earned Media
finalist
Spirit Hallowmeme
In October 2022, Spirit’s costume meme started popping up across social media feeds, first graduall…
Earned Media
finalist
Superior Bowl
Michelob ULTRA’s integrated Super Bowl campaign took over not just the Super Bowl, but the entire S…
Earned Media
TIKI Brand Media Relations Program
In an ever-changing media landscape and with an exceedingly competitive product category, TIKI Bran…
Earned Media
The Canadian Tire Christmas Trail
In 2022, Canadian Tire (CT) launched its new brand purpose: We Are Here to Make Life in Canada Bett…
Earned Media
winner
Truth, Dare or Dollar
This project is confidential.
Earned Media
finalist
We'll Pay You $5k to Quit
At Trainual, we're constantly releasing out-of-the-box campaigns and eye-catching social advertisem…
Earned Media
finalist
bronze honor
audience honor
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…