THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Financial Services

This award honors the most effective and creative use of social media and digital by brands and organizations in the financial services industry. Banks, credit card companies, money management and financial services are eligible for this award.

See previous winners and honorees here.

Winner

Financial Services
winner
Add An Ad 3.0
  BACKGROUND HDFC Bank, India’s largest private sector bank, was launching their 3rd annual s…

Finalists

Financial Services
finalist
Comment Like a Boss - The world’s first engagement activity that ran on Google Slides
 In India, millennials don’t look at banking as an exciting product. The category, in general, has …
Financial Services
finalist
Current
Current is a leading U.S. financial technology platform serving Americans working to create a bette…
Financial Services
finalist
Zip 'Can I Zip It?'
Buy-Now-Pay-Later brand Zip is a relatively recent entry into the highly competitive financial paym…

Nominees

Financial Services
#ACCFantasyGolf
American Century Investments is a global asset manager serving investors like you and me, financial…
Financial Services
BNY Mellon – Active Wealth Accelerator
Starting a new relationship with a financial advisor is a daunting endeavor—especially when it invo…
Financial Services
BlockFi: The World's First Crypto Rewards Credit Card
On July 6, 2021, BlockFi, a crypto financial services company committed to championing financial in…
Financial Services
Citi Custom Cash Card – It Pays To Be You
Citi needed a breakthrough launch for a new, innovative cash back card that automatically rewards c…
Financial Services
audience honor
City National Bank Drives 416% Lift in Intent to Bank from Programmatic OOH and Mobile Retargeting
City National Bank is a U.S.-based, relationship-centric bank with strong growth goals. Its “Busine…
Financial Services
Cleo Boycott Black Friday
Black Friday.   Where to begin?    One big marketing ploy that targets those who can’t …
Financial Services
Forward Is
In 2021, PNC Bank acquired BBVA Bank — immediately expanding their branch network across the U.S. t…
Financial Services
How to Thrive in the Workplace
We were faced with a creative challenge: How can we teach people the options to better utilize thei…
Financial Services
Ingenious by Pollinate in collaboration with Mastercard
The past 24 months have been especially challenging for small businesses (SMEs) – the wave of COVID…
Financial Services
Invesco QQQ 2021 March Madness
In Q1 2021, Invesco QQQ had the opportunity to premiere its partnership with the NCAA. After a diff…
Financial Services
Pacific Life - What Matters Most
The COVID-19 pandemic served as a wake-up call for many Americans to pay closer attention to their …
Financial Services
Sound of Spending
Interac is often seen as a logo on a card or a utilitarian technology, However, they are so much mo…
Financial Services
Step’s Discord Server: Harnessing the power of community to create a generation of finlit teens
Step is an impact driven company on a mission to improve the financial futures of the next generati…
Financial Services
The Buck in all of Us Social
The objective of this piece of creative was to succinctly communicate our key message, we specializ…
Financial Services
The EBRD's 30th anniversary campaign - Looking Back To Look Forward
Our objectives were: Grow the EBRD's audiences throughout the 30th anniversary campaign and m…
Financial Services
The Way Ahead
In 2020, Bloomberg and Wells Fargo developed The Way Ahead, stories designed for entrepreneurs face…
Financial Services
Visa Uses Data To Boost Black-owned Small Businesses
Going into the 2020 holiday season during a global pandemic, consumer spending was on the rise. Vis…
Financial Services
Zelle x HighlightHer Her Homecourt
Zelle came to us wanting to support and shine a light on women’s sports, uplifting female voices th…