THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 14th Annual Shorty Awards Financial Services

This award honors the most effective and creative use of social media and digital by brands and organizations in the financial services industry. Banks, credit card companies, money management and financial services are eligible for this award.

See previous winners and honorees here.

Nominees

#ACCFantasyGolf
American Century Investments is a global asset manager serving investors like you and me, financial…
winner
Add An Ad 3.0
  BACKGROUND HDFC Bank, India’s largest private sector bank, was launching their 3rd annual s…
BNY Mellon – Active Wealth Accelerator
Starting a new relationship with a financial advisor is a daunting endeavor—especially when it invo…
BlockFi: The World's First Crypto Rewards Credit Card
On July 6, 2021, BlockFi, a crypto financial services company committed to championing financial in…
Citi Custom Cash Card – It Pays To Be You
Citi needed a breakthrough launch for a new, innovative cash back card that automatically rewards c…
audience honor
City National Bank Drives 416% Lift in Intent to Bank from Programmatic OOH and Mobile Retargeting
City National Bank is a U.S.-based, relationship-centric bank with strong growth goals. Its “Busine…
Cleo Boycott Black Friday
Black Friday.   Where to begin?    One big marketing ploy that targets those who can’t …
finalist
Comment Like a Boss - The world’s first engagement activity that ran on Google Slides
 In India, millennials don’t look at banking as an exciting product. The category, in general, has …
finalist
Current
Current is a leading U.S. financial technology platform serving Americans working to create a bette…
Forward Is
In 2021, PNC Bank acquired BBVA Bank — immediately expanding their branch network across the U.S. t…
How to Thrive in the Workplace
We were faced with a creative challenge: How can we teach people the options to better utilize thei…
Ingenious by Pollinate in collaboration with Mastercard
The past 24 months have been especially challenging for small businesses (SMEs) – the wave of COVID…
Invesco QQQ 2021 March Madness
In Q1 2021, Invesco QQQ had the opportunity to premiere its partnership with the NCAA. After a diff…
Pacific Life - What Matters Most
The COVID-19 pandemic served as a wake-up call for many Americans to pay closer attention to their …
Sound of Spending
Interac is often seen as a logo on a card or a utilitarian technology, However, they are so much mo…
Step’s Discord Server: Harnessing the power of community to create a generation of finlit teens
Step is an impact driven company on a mission to improve the financial futures of the next generati…
The Buck in all of Us Social
The objective of this piece of creative was to succinctly communicate our key message, we specializ…
The EBRD's 30th anniversary campaign - Looking Back To Look Forward
Our objectives were: Grow the EBRD's audiences throughout the 30th anniversary campaign and m…
The Way Ahead
In 2020, Bloomberg and Wells Fargo developed The Way Ahead, stories designed for entrepreneurs face…
Visa Uses Data To Boost Black-owned Small Businesses
Going into the 2020 holiday season during a global pandemic, consumer spending was on the rise. Vis…
Zelle x HighlightHer Her Homecourt
Zelle came to us wanting to support and shine a light on women’s sports, uplifting female voices th…
finalist
Zip 'Can I Zip It?'
Buy-Now-Pay-Later brand Zip is a relatively recent entry into the highly competitive financial paym…