The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

How to Thrive in the Workplace

Entered in Financial Services

About this entry

We were faced with a creative challenge: How can we teach people the options to better utilize their paycheck dollars and workplace benefits to be more confident in the future?

Why does this entry deserve to win?

To help people better understand the role workplace benefits plays in planning for their future, we created a social campaign that would teach them how to make savvier decisions. The campaign “How to Thrive in the Workplace” was created as a “do this, not that” approach through a series of four animated videos.


Video for How to Thrive in the Workplace

Entrant Company / Organization Name

BBDO Atlanta, Voya Financial

Entry Credits