We were faced with a creative challenge: How can we teach people the options to better utilize their paycheck dollars and workplace benefits to be more confident in the future?
To help people better understand the role workplace benefits plays in planning for their future, we created a social campaign that would teach them how to make savvier decisions. The campaign “How to Thrive in the Workplace” was created as a “do this, not that” approach through a series of four animated videos.
