With Unpacked, J.P. Morgan aims to break down complex and newsworthy topics from across the finance industry. We use animation to illustrate the “who, what and why” in order to educate and entertain our general audience while engaging our targeted demographic to visit J.P. Morgan’s website for insights & solutions.
Our goal is to tackle complex financial topics with an engaging narrative and creative design. We select topics that are frequently covered in the financial and business news and work closely with J.P. Morgan experts to unpack and explain those topics with a composite animation style that combines still photography with 2D motion and design elements.
Content is delivered to our audience through organic and targeted social as well as strategic SEO in web and social copy. The reach and engagement of video content in the Unpacked library is maximized by frequently re-sharing on social & digital channels when relevant financial topics are in the news cycle.
The Unpacked distribution strategy has resulted in more than 11.8M Video Views and 92.4M Impressions.