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Special Project

Special Project
From the 16th Annual Shorty Awards

Martin Short has a story to tell … about SingleCare savings

Entered in Brand Awareness Campaign


The average American spends more than $1,300 annually on their medications – more than any other country in the world – with as many as 18 million Americans unable to afford their medications. To show consumers a valuable way to save on healthcare costs, the campaign by SingleCare – a free prescription savings service for consumers that provides consistently low prices on prescription drugs – highlights how it can bring financial relief to millions, offering savings of up to 80% on over 10,000 medications. 

Through its website, app, and discount cards, SingleCare handles hundreds of thousands of prescriptions per day - helping millions of people save $7 billion+. The company is dedicated to continuing to deliver the lowest prices on the medications consumers need most – fulfilling its mission to improve access to affordable prescriptions and ultimately help people live healthier lives.

Strategy and Execution

To spread awareness of SingleCare’s app and website, SingleCare partnered with actor Martin Short on a national television and digital advertising campaign to educate Americans about how SingleCare can help them save on their prescription drugs. Martin Short’s advocacy in improving access to healthcare and his awareness of the enormous cost of medications that Americans face paired with SingleCare’s mission to help people access affordable medications made him a natural fit.  

Short also believes in the power of healing through comedy, most importantly during difficult times. The campaign ties in Short’s notorious, hilarious showmanship, featuring him as a regular at his local pharmacy where he has taken it upon himself to share the news of SingleCare’s cost-saving benefits and explains that you can get great prices on meds—even cheaper than your insurance copay or your Medicare plan price. 

With economic pressures due to soaring inflation rates, the need for affordable medications is more important than ever. In 2022, the cost of prescription drugs rose by an average of 8.7%. Almost a third of Americans don't take their prescribed medications because of high drug prices - The Annals of Internal Medicine estimate that a lack of adherence causes nearly 125,000 deaths and 10% of hospitalizations a year, while potentially costing the healthcare system as much as $289 billion a year. 

This problem has only been exacerbated in recent years due to the pandemic and economic uncertainty. Most Americans aren’t aware that they have options when it comes to prescription drug costs and don’t know they can, and should, shop around for the lowest prices. As Short says, “Anything that can benefit the people who need to watch where every dime goes is massive.”

The campaign works to encourage Americans to shop around for the lowest price when filling their prescriptions, with the goal of improving adherence and access to medications, ultimately helping millions of people live healthier lives and not accept drug prices at their pharmacy at face value.


Since the campaign launched, SingleCare has seen a 196% increase in app downloads and a 172% increase in enrollment to SingleCare’s Loyalty Program. Additionally, SingleCare has seen 112% growth in direct website visits, a 184% increase in Brand SEM website visits, and 196% growth in app installs

Throughout the process, SingleCare’s main goal was to work cross-functionally to create an ad campaign that brings to light the high cost of prescriptions and the lack of price transparency that millions of consumers face every day, all while remaining light-hearted and educating consumers on how to save on their prescription medications. Overall, the campaign works to reinforce the company’s long-standing commitment to improving access and adherence to medications for all Americans.


Video for Martin Short has a story to tell … about SingleCare savings

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