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Finalist in TikTok Presence

Entered in Brand Awareness Campaign, Instagram Partnership


Our client, National Pork Board (NPB), leads as a catalyst and connector to add value and build trust among those who produce, process, sell, and consume pork worldwide. Pork’s opportunities to make it to the plate are at risk. Fresh pork has continually been a third-place protein behind beef and chicken.  Per NPB’s Meat Tracker Study, pork has also consistently had negative net protein momentum, a metric calculated by the difference between those who reported they plan to eat more and those who plan to eat less of a given protein. To make matters worse, Hispanics have regularly been early adopters and experimenters of most diet trends of which pork isn’t an inherent ingredient.


Our goal with NPB’s Hispanic Platform Ponle Pork was to increase fresh pork sales among Hispanics and, to do so, we needed to make it relevant and approachable to Millennials and Gen Z Hispanics by giving consumers permission and convenient ways to eat fresh pork.



 Ponle Pork has resulted in over 116M total impressions and 13M total engagements across platforms, and our community has grown by over 14K new followers across platforms in 2023. Our mix of owned and creator videos received over 37M views

The launch of our TikTok profile in May 2023 proved successful, and in just 7 months it drove over 92K total engagements. On Instagram, our creators alone garnered 396K total engagements. Overall, our creator program has proven to be a success, which can be shown in the 541K total engagements that were gathered across platforms.



Entrant Company / Organization Name

Republica Havas, National Pork Board


Entry Credits