THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards TikTok Presence

This award honors brand presence on TikTok. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Winner

TikTok Presence
winner
Google Pixel
Google Pixel set out to build an engaged technology community on TikTok. From dating, fashion, to t…

Finalists

TikTok Presence
finalist
gold honor
Jeopardy! Does TikTok
The goal for Jeopardy's TikTok account was, and continues to be, simple: Build a channel that engag…
TikTok Presence
finalist
silver honor
Pixar's TikTok Presence
The Pixar TikTok account shares Pixar Animation Studios’ iconic and beloved brand with fans through…
TikTok Presence
finalist
bronze honor
How Carnation Milk and a Grandma Dominated TikTok
Common knowledge says that to get in with the youths, you need a youth to sneak you in. Carnation w…
TikTok Presence
finalist
@SUNNYDofficial TikTok
Using social channels to reach our Gen Z target, we set out to make real, longterm connections with…
TikTok Presence
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
TikTok Presence
finalist
Al Jazeera English TikTok
Al Jazeera English's TikTok account aims to deliver news to the youth on the platform through conc…
TikTok Presence
finalist
Club Shay Shay
Club Shay Shay is the podcast founded by icon, Shannon Sharpe, and produced by The Volume. Regarded…
TikTok Presence
finalist
Disney100 TikTok Hub
In honor of The Walt Disney Company’s 100th anniversary, Disney partnered with TikTok for a first-o…
TikTok Presence
finalist
Duolingo - 'Living With Lily'
Duolingo’s cast of mascots have become a beloved part of the brand’s product and marketing. They ha…
TikTok Presence
finalist
EF Ultimate Break — TikTok Presence
As a travel brand exclusive to 18–35 year olds, we know the importance of TikTok to our demographic…
TikTok Presence
finalist
Empire State Building Social Strategy
The goal for the Empire State Building social media team is to leverage the iconic status of the bu…
TikTok Presence
finalist
Jack in the Box | TikTok Channel
Jack in the Box’s entire TikTok strategy is to grow their cult-like following by serving them exact…
TikTok Presence
finalist
Making Ads That Aren’t Ads to Win with Gen Z
Bose is renowned for its exceptional audio technology, captivating the hearts of music lovers world…
TikTok Presence
finalist
Overwatch Tiktok
In the three years between the announcement of Overwatch 2 and its launch hype and skepticism among…
TikTok Presence
finalist
PONLE PORK!
Our client, National Pork Board (NPB), leads as a catalyst and connector to add value and build tru…
TikTok Presence
finalist
audience honor
Rascals #1 Diaper Brand on TikTok
The @rascalsbaby TikTok has evolved as a driving force in our marketing strategy and a key avenue f…
TikTok Presence
finalist
Scientific American TikTok
Scientific American is undergoing a digital awakening. As the oldest magazine in the United States,…
TikTok Presence
finalist
Sesame Street on TikTok
TikTok drives and defines internet culture, so our goal on the platform was to build and reinforce …
TikTok Presence
finalist
Southwest Airlines Soars On TikTok
In the dynamic landscape of social media, Southwest Airlines took flight on TikTok with a groundbre…
TikTok Presence
finalist
The ReFresh: How Stanley rebooted their classic brand via TikTok
TikTok is at the heart of Stanley’s classic brand, helping it evolve from a 110-year-old outdoor br…
TikTok Presence
finalist
The Ritz-Carlton TikTok Launch
How does a luxury hospitality brand establish a presence on an app that is constantly evolving, whe…
TikTok Presence
finalist
e.l.f. Cosmetics on TikTok
e.l.f. Cosmetics has been a prominent force and frontrunner on TikTok since 2020, long before many …

Nominees

TikTok Presence
A Little Joy For a Long Childhood
Dr. Praeger’s was looking to raise awareness for their overall brand and their fastest growing prod…
TikTok Presence
Al Jazeera Arabic TikTok
In July 2023, Al Jazeera Media Network's Digital Newsroom (DNR) recognized TikTok as a leading plat…
TikTok Presence
Eco-Friendly DIY: 5-Minute Crafts Recycle on TikTok
In 2023, 5-Minute Crafts Recycle set forth clear objectives for its TikTok channel, primarily focus…
TikTok Presence
Food Network Social Media Platforms
Food Network strives to marry its status as a trusted food brand with a quirky, trend-driven approa…
TikTok Presence
GOMO's Tiktok FYP Hijack
GOMO, a local MVNO brand, aimed to make a grand entrance on TikTok, setting its sights on dethronin…
TikTok Presence
HOW FILIPINOS LIKE THEIR SPAGHETTI BY @abigailfmarquez
As a Filipino influencer, Abi Marquez presents herself as a role model in bringing the richness of …
TikTok Presence
Highsnobiety TikTok
Highsnobiety is a fashion and youth culture media company. Our TikTok aims to inspire and influence…
TikTok Presence
IGN TikTok
As an early TikTok innovator, we've constantly pushed ourselves to innovate on the platform and rea…
TikTok Presence
International Delight - TikTok
International Delight’s loyal fanbase loves our flavors and the over-the-top personality they see o…
TikTok Presence
Peacock on TikTok (try saying that 10 times fast)
Leverage Peacock’s deep content library in timely, innovative, and creative ways to grow an engaged…
TikTok Presence
SCREAM VI - Theatrical Release
In the latest SCREAM installment, the four survivors of the most recent hometown horrors leave Wood…
TikTok Presence
SCREENSHOT Media’s @SCREENSHOThq TikTok
SCREENSHOT Media is a next-generation new media company dedicated to delivering easily digestible a…
TikTok Presence
Saylor for Disney Studios TikTok
Saylor was hired in 2023 as the AOR for Disney Studio’s TikTok (@DisneyStudios), overseeing creativ…
TikTok Presence
Sony TikTok
Sony’s purpose is to fill the world with emotion through the power of creativity and technology. Th…
TikTok Presence
The Family Stallone TikTok
Sylvester Stallone is ready to showcase his greatest role of his lifetime — dad. In this new series…
TikTok Presence
The Kardashians TikTok Presence
The family you know and love is here with a brand new series “The Kardashians,”  giving an all-acce…
TikTok Presence
The Voice | Television to TikTok Takeover
Our primary objective? Give fans what they WANT. We heard their voice; we searched the comments hig…
TikTok Presence
The Well By Northwell Health, with Revmade