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Special Project

Special Project
From the 16th Annual Shorty Awards

The Kardashians TikTok Presence

Entered in TikTok Presence


The family you know and love is here with a brand new series “The Kardashians,”  giving an all-access pass into their lives. Kris, Kourtney, Kim, Khloé, Kendall, and Kylie bring the cameras back to give truth to their stories. From the intense pressures of running billion-dollar businesses to the hilarious joys of playtime and school drop-offs, this series brings viewers into the fold with a rivetingly honest story of love & life in the spotlight.

To promote season 4 and boost excitement and engagement among the fanbase, Hulu Originals created a flurry of content for the show’s official TikTok.


Strategy and Execution

The TikTok account features candid interview clips, humorous moments, and personal updates from each of the Kardashians. This microcosm of family drama and funny moments highlighted the life of one of the world’s most famous families and engaged veteran fans of their saga, as well as pulling in a new generation of viewers. The continuous content ensured that there was always something new for TikTok users to see, keeping them tuned in to the daily going-ons of the cast.



Hulu's "The Kardashians" TikTok campaign garnered incredible fan interaction. The content there pulled in over 544 million views, along with 10 million video likes. Reposted content from the Tiktok page on Instagram generated 103 million views, and 50,000 Instagram broadcast channel members. Facebook content and reposts have been seen over 60 million times.


Video for The Kardashians TikTok Presence

Entrant Company / Organization Name

Hulu Originals