Our primary objective? Give fans what they WANT. We heard their voice; we searched the comments hight and low; we made content for them. We seamlessly integrated the thrill of television into the dynamic world of TikTok, providing fans with a unique, engaging experience. Whether you were #TeamNiall, #TeamReba, #TeamGwen or #TeamLegend, we brought the competition to you.
-
Bringing TV to TikTok:
- Welcome to #VoiceTok. We recognized the power of TikTok as a platform and aimed to bring the essence of The Voice directly to its audience. Through a long-form clipping approach, we delivered custom content tailored specifically for TikTok users. This real-time coverage not only provided fans with an avenue for engagement but also allowed them to watch along with the show, fostering a sense of community and excitement.
-
Breaking out Reba:
- New Coach? No problem. Introducing a new Coach could have posed challenges, but we turned it into an opportunity to shine the spotlight on Reba. By crafting content that centered around her, we ensured a seamless transition and captivated the audience's attention, making her more than just a single mom who works two jobs. She's a #TheVoice survivor.
-
637 Million Video Views on TikTok (Season 24, Sept-Dec 2023):
- A remarkable 202% increase from the previous fall season, demonstrating the effectiveness of our strategy in captivating and engaging the TikTok audience.
-
Over 54 Million TikTok Engagements (Season 24, Sept-Dec 2023):
- The substantial increase of 229% in engagements compared to the previous season highlights the success of our approach in fostering interaction and connection with our audience.
-
1.7 Million New TikTok Followers (2023)
- A remarkable 113% increase year-over-year, this growth in followers signifies the expanding reach and impact of our TikTok and greater cross-platform social presence, further solidifying The Voice as a dominant force in the social media landscape. 24 seasons in and still growing!
Video for The Voice | Television to TikTok Takeover
