THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

Television

This award honors the most effective and creative use of social media or digital by television shows, series and specials. This includes shows streamed on platforms like Netflix, Hulu, Amazon Prime Video and Apple TV+. Objectives include promoting new shows, and upcoming seasons and fostering community.

See previous winners and honorees here.

Finalists

Television
finalist
Celebrity Jeopardy! - "Sing"
For Season 2 of Celebrity Jeopardy!, the Jeopardy! social team wanted to create a piece of content …
Television
finalist
Jeopardy! - "Jeopardy! Presents: The Ultimate Second Chance Love Songs"
Second Chance, Jeopardy!'s event in which producers bring back players who didn't win their game bu…
Television
finalist
La Casa de los Famosos Mexico
The La Casa de los Famosos franchise, based on Celebrity Big Brother, made its debut in Mexico in 2…
Television
finalist
One Piece Social Campaign
In the summer of 2023, Netflix launched One Piece, a live-action adaptation of the legendary manga/…
Television
finalist
Percy Jackson and the Olympians Social Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Television
finalist
Power Book II: Ghost Season 3 Social Campaign
How do you keep a Season 3 show fresh and exciting? You level up your social strategy.  Power Bo…
Television
finalist
Sopranos 25th Anniversary
Rally the Sopranos fandom, drive watch and re-watch to celebrate the silver anniversary of the grea…
Television
finalist
The Voice | Television to TikTok Takeover
Our primary objective? Give fans what they WANT. We heard their voice; we searched the comments hig…

Nominees

Television
BMF Season 2 Social Campaign
Bigger is always better when you’re reppin’ the BMF name.  Following a hyped-up season 1, BMF se…
Television
Dulcolax Chewy Fruit Bites: Go With It and Good Morning
As a trusted brand in digestive health, Sanofi’s objective was to attract new and lapsed users to t…
Television
FROM Season 2 Organic Social Strategy
They’re stuck…what now? After a hugely successful Season 1, FROM Season 2 had a lot of hype to live…
Television
Power Universe Evergreen Social Campaign
The Power Universe is not just a show – it's a cultural phenomenon within the Black community. We'v…
Television
Sex Education Season 4 Launch
Make It Social London was hired by Netflix as the creative content agency for Sex Education, Season…
Television
Wolf Pack
The first scene in Wolf Pack opens on a highway on fire -- on social, we wanted to set the Internet…
Vote for Travel & Tourism