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Power Universe Evergreen Social Campaign

Finalist in Community Management

Entered in Instagram Presence, Television


The Power Universe is not just a show – it's a cultural phenomenon within the Black community. We've cracked the code to keep the buzz alive on these pages and trust us, it's more thrilling than a plot twist in a Power episode. 

Over the last year, we transformed our Power Universe social pages from a repository of clips + promo spots into a Power(ful) hub for all things related to Starz’ #1 franchise and fandom. With some creative community management, and a ton of shareable, engaging content, our socials became the the hotspot - a place where fans flocked to dissect the shows’ themes, reminisce on their favorite moments, share their colorful commentary and latest hot takes, and most importantly - celebrate the show’s undeniable impact on Black culture.



We made sure the vibes were right, immersing consumers into the Power Universe experience. 

We weren’t just dropping episodes, we orchestrated a symphony of excitement around premieres, finales, and every jaw-dropping moment in between. Picture this: Talent collab posts that hit harder than a season renewal; nostalgic clips, shareable GIFs, and memes that sparked conversations hotter than the show’s eye candy. Whether you’re a die-hard fan or just casually scrolling, we never missed a chance to engage followers with a shareable meme, a funny + engaging gif, a Power hot take, or a piece of Power nostalgia. 

With four shows in the Power Universe, you KNOW we never missed a chance to hop in on the latest trending moment using our ever-growing repository of Power-related content. 

We're not just staying top of mind; we're living rent-free in the hearts of fans who can't resist referencing iconic moments like "Tasha, please I just lost the love of my life." or iconic villains from the shows. The Power Universe phenomenon isn't just on the screen, it’s on social too – a wild ride of endless entertainment for our followers.


The results of our Power Universe social strategy are nothing short of extraordinary: 

The numbers don’t lie - the Power Universe is not just a phenomenon, it’s a social force to be reckoned with.



Entrant Company / Organization Name

STARZ Entertainment LLC.


Entry Credits