Objectives

The Power Universe is not just a show – it's a cultural phenomenon within the Black community. We've cracked the code to keep the buzz alive on these pages and trust us, it's more thrilling than a plot twist in a Power episode. 

Over the last year, we transformed our Power Universe social pages from a repository of clips + promo spots into a Power(ful) hub for all things related to Starz’ #1 franchise and fandom. With some creative community management, and a ton of shareable, engaging content, our socials became the the hotspot - a place where fans flocked to dissect the shows’ themes, reminisce on their favorite moments, share their colorful commentary and latest hot takes, and most importantly - celebrate the show’s undeniable impact on Black culture.

Strategy and Execution

We made sure the vibes were right, immersing consumers into the Power Universe experience. 

We weren’t just dropping episodes, we orchestrated a symphony of excitement around premieres, finales, and every jaw-dropping moment in between. Picture this: Talent collab posts that hit harder than a season renewal; nostalgic clips, shareable GIFs, and memes that sparked conversations hotter than the show’s eye candy. Whether you’re a die-hard fan or just casually scrolling, we never missed a chance to engage followers with a shareable meme, a funny + engaging gif, a Power hot take, or a piece of Power nostalgia. 

With four shows in the Power Universe, you KNOW we never missed a chance to hop in on the latest trending moment using our ever-growing repository of Power-related content. 

We're not just staying top of mind; we're living rent-free in the hearts of fans who can't resist referencing iconic moments like "Tasha, please I just lost the love of my life." or iconic villains from the shows. The Power Universe phenomenon isn't just on the screen, it’s on social too – a wild ride of endless entertainment for our followers.

Results

The results of our Power Universe social strategy are nothing short of extraordinary: 

• The top 5 posts on Power Universe’s Instagram handles collectively stirred over 60k engagements.
• Our social presence saw a staggering 50.6k new followers across Facebook, Instagram, and X over 2023, which a collective follower count of 4.4M across major platforms, including Facebook (2.7M), Instagram (1.3M), and X (432.2k), attests to the expansive appeal of Power.
• Our Power's social handles amassed over 1,014,529  interactions, over the last year. Impressions also soared, with our content reaching over 18,456,505 impressions across X, Instagram, and Facebook in 2023 alone.

The numbers don’t lie - the Power Universe is not just a phenomenon, it’s a social force to be reckoned with.

Media