THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Instagram Presence

This award honors brand presence on Instagram. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Winner

Instagram Presence
winner
The Unhinged Story of Totino's Instagram Success With Gen-Z
Totino’s is an innovator brand, originating the category of rolled, hot snacks that revolutionized …

Finalists

Instagram Presence
finalist
gold honor
Pixar's Instagram Presence
Pixar has always been at the forefront of innovation and quality within the animation industry, and…
Instagram Presence
finalist
silver honor
Bobbie Instagram: @Bobbie
  Since launching in 2021, Bobbie has been dedicated to evolving society to change the way we th…
Instagram Presence
finalist
bronze honor
‘grammable | adjective | suitable to be posted on the Instagram photo-sharing service
At the end of 2022, we took a long hard look at our Instagram page and realized that it was….averag…
Instagram Presence
finalist
audience honor
Beyond Vitamins: NatureMade's Instagram Journey to Joyful Living
The driving idea behind Nature Made's Instagram strategy was to redefine its presence by answering …
Instagram Presence
finalist
IGN Instagram
IGN's Instagram has been a rocket ship the past few years, all thanks to a strategy that focuses on…
Instagram Presence
finalist
Photoshop Express
Adobe Photoshop Express is a photo editing app for social that needed help with its own social pres…
Instagram Presence
finalist
Power Book II: Ghost Season 3 Social Campaign
How do you keep a Season 3 show fresh and exciting? You level up your social strategy.  Power Bo…
Instagram Presence
finalist
Sphere Social
The team’s foremost objective was to mirror the revolutionary innovation of Sphere itself across ou…

Nominees

Instagram Presence
2023 MTV Video Music Awards
The MTV Video Music Awards is music’s most iconic night – from its career-defining performances to …
Instagram Presence
BMF Season 2 Social Campaign
Bigger is always better when you’re reppin’ the BMF name.  Following a hyped-up season 1, BMF se…
Instagram Presence
Club Shay Shay
Club Shay Shay is the podcast founded by icon, Shannon Sharpe, and produced by The Volume. Regarded…
Instagram Presence
Finestkind
Paramount+’s recent film, Finestkind, features acclaimed actors Ben Foster, Toby Wallace, Jenna Ort…
Instagram Presence
Food Network Social Media Platforms
Food Network strives to marry its status as a trusted food brand with a quirky, trend-driven approa…
Instagram Presence
GOMO's Next Top Travel Influencer
GOMO, a local MVNO (Mobile Virtual Network Operator) brand, faced its fiercest threat yet when its …
Instagram Presence
Highsnobiety Instagram
Highsnobiety is an international youth platform, and the aesthetic interests of youth culture drive…
Instagram Presence
Korn Dogs
The only positive to come out of the pandemic is what it transformed our company into. Korn Dogs or…
Instagram Presence
Minx Season 2
After an early cancellation at a competing network, Minx found its home at STARZ: the spot for adul…
Instagram Presence
Power Universe Evergreen Social Campaign
The Power Universe is not just a show – it's a cultural phenomenon within the Black community. We'v…
Instagram Presence
Rowan University Instagram Presence
The Rowan University Instagram was created in 2012. Throughout the last 12 years the platform and o…
Instagram Presence
RuPaul’s Drag Race Instagram
As the #1 Most Social Cable Prime Reality Show, @RuPaulsDragRace social has become a hub for the fr…
Instagram Presence
Sedano's Influencer Program
Sedano’s Supermarket is known for its Hispanic products and authenticity, but it faces the challeng…
Instagram Presence
Sesame Street on Instagram
Instagram is one of our strongest channels for reaching young adults, but despite steady growth, it…
Instagram Presence
The Female Quotient
At The FQ, we’re a woman-owned business and a visibility powerhouse, working with conscious leaders…
Instagram Presence
The Luxury Collection – Content Strategy
The Luxury Collection is an experiential brand with hotels and destinations rich in transformative …
Instagram Presence
The Society of Valued Minds
The Society of Valued Minds (SoVM) was created to help 18- to 24-year-olds reclaim their lives from…
Instagram Presence
Trackhouse - The Next Generation of NASCAR
Trackhouse Entertainment Group is uniquely positioned to invest in and operate businesses harnessin…
Instagram Presence
Turning the Business of Sports Into Entertainment on Instagram
As the leading publisher covering the intersection of business, sports and culture, we highly prior…
Instagram Presence
W Hotels' Instagram
In 2022, social media channels like Instagram and TikTok shifted to prioritizing video (specificall…