THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Instagram Presence

This award honors brand presence on Instagram. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Winner

Instagram Presence
winner
7-ELEVEn Instagram
We set out to ignite 7-ELEVEn’s cultural relevance and celebrate our wildest and hungriest fans. We…

Finalists

Instagram Presence
finalist
gold honor
The Honey Pot Company
Our Instagram efforts are focused on driving meaningful engagement. We aim to bring the Honey Pot C…
Instagram Presence
finalist
silver honor
Adult Swimming
Adult Swim has built an enduring bond with loyal fans grounded in a shared sensibility - the world …
Instagram Presence
finalist
bronze honor
W Hotels Relaunch
Can an established brand learn new tricks? That was the question we asked ourselves when we relaunc…
Instagram Presence
finalist
audience honor
Al Jazeera Arabic Instagram
Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Ara…
Instagram Presence
finalist
Dove + JOY: THE CROWN Act Movement
The CROWN Act was created by Dove and the CROWN Coalition, in partnership with then State Senator H…
Instagram Presence
finalist
Etsy Instagram
At the outset of 2022, we were facing a challenge: Radically reinvent Etsy's flagship social media …
Instagram Presence
finalist
Food Network - Instagram & Tiktok
Food Network’s social platforms are another key touch point for fans to interact and engage with a …
Instagram Presence
finalist
IGN Instagram
As a 25-year-old brand, IGN is ancient in terms of internet age. So our Instagram is all about reac…
Instagram Presence
finalist
Teen Wolf Instagram
Teen Wolf's Instagram is the hub for all nostalgic, emotional, hilarious and fun series and movie r…
Instagram Presence
finalist
The Luxury Collection – Content Strategy
This year, we set out to deepen storytelling on our channels in a way befitting The Luxury Collecti…

Nominees

Instagram Presence
& Juliet Broadway Instagram
In the creation of & Juliet’s Instagram presence, our goal was to target young audiences and bring …
Instagram Presence
Allergan Medical Institute® (AMI) Social Media Campaign
After being awarded the AMI social media account, we were tasked by the client to create an entirel…
Instagram Presence
Comedy Central Instagram
Comedy Central's Instagram is a digital hub for groundbreaking comedy. Our goal is to leverage the …
Instagram Presence
Disney+ Instagram
Instagram Presence
Insider Business - Instagram Overall Presence
Insider’s social team wanted to properly leverage the hundreds of articles published on Insider and…
Instagram Presence
Microsoft Education - An Instagram Community
Educators and school leaders are increasingly asked to do more with less. As a technology company, …
Instagram Presence
RuPaul's Drag Race - Overall Instagram Presence
As the #1 Most Social Cable Prime Reality Show in 2022, @RuPaulsDragRace social has become a hub fo…
Instagram Presence
Star Trek Logs Instagram Account
Paramount+’s “Star Trek: Prodigy” gives a family-friendly look at the franchise’s adventures to bol…
Instagram Presence
TheGrio Instagram
Instagram Presence
Yellowstone Instagram
Our objectives are to share engaging, platform-specific content that allows our fans to deepen thei…