Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Arabic social media outlets, we worked hard this year to keep our audience informed, and updated with world events, our engagement metrics were focusing on interactions and using all tactics to engage with our loyal fans.
We worked very hard throughout 2022 providing timely coverage of the news through live updates and breaking down complex stories on the issues that affect the Egyptian audience. Never, as in this momentous year, were we so effective in meeting our objective of and powerfully giving voice for the voiceless.
Our content strategy on Al Jazeera Arabic Instagram account was focused on producing unique original content optimized for youth and tailored to covering the stories that matter most to the Arabic audiences around the world, we tirelessly focused on creating engaging content and timely coverage of the news in an approachable, mobile-friendly format to our growing audience base.
Our secret ingredient was serving local markets with personalized content to match each market’s needs.
Our Strategy can be summarized into the following actions:
Leverage Live coverage.
Our 2022 strategy has paid off. Our views soared to more than 571M Views and interactions (likes, comments and shares) to 49.3M
Here is a snapshot of how we grew on Instagram in 2022:
