The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

Comedy Central Instagram

Entered in Instagram Presence


Comedy Central's Instagram is a digital hub for groundbreaking comedy. Our goal is to leverage the channel to drive fan engagement, views, and expand our social footprint. This channel also serves as a digital marketing channel for our linear franchises, movies, and Paramount+.

Strategy and Execution

We build a community for comedy lovers by sharing original social creative made by our in-house team, clips from our legacy franchises, and content featuring Comedy Central's linear offering.

In 2022, we shifted our strategy to focus primarily on Reels, which meant updating our processes and adjusting our strategy to lean into this new format.


Comedy Central's Instagram garnered an incredible 171M views and 16M channel engagements in 2022. We collaborated with top influencers, including Yung Gravy and the cast of RENO 911!


Video for Comedy Central Instagram

Entrant Company / Organization Name

MTV Entertainment Studios and Paramount Media Networks


Entry Credits