Comedy Central's Instagram is a digital hub for groundbreaking comedy. Our goal is to leverage the channel to drive fan engagement, views, and expand our social footprint. This channel also serves as a digital marketing channel for our linear franchises, movies, and Paramount+.
We build a community for comedy lovers by sharing original social creative made by our in-house team, clips from our legacy franchises, and content featuring Comedy Central's linear offering.
In 2022, we shifted our strategy to focus primarily on Reels, which meant updating our processes and adjusting our strategy to lean into this new format.
Comedy Central's Instagram garnered an incredible 171M views and 16M channel engagements in 2022. We collaborated with top influencers, including Yung Gravy and the cast of RENO 911!