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Special Project

Special Project
From the 15th Annual Shorty Awards

Yellowstone Instagram

Entered in Instagram Presence


Our objectives are to share engaging, platform-specific content that allows our fans to deepen their own fandom so that they can advocate for the show to non-viewers and continue to grow the audience on a season-over-season basis.

Strategy and Execution

We post creative, engaging assets that help fans evangelize for the show and feel like they’re a part of the larger Yellowstone community. We understand the love and devotion surrounding Yellowstone, and we feed that passion with quick wit and a celebratory zeal. We’re in on the joke, and want to see the next episodes just as much as the fans do. We lean into fan-favorite characters, fan-favorite relationships, and the key moments from the series that spark discussion. Our feed features a mix of Instagram Reels and elevated photography. And then, of course, we utilize Instagram Stories for additional fan engagement and as an outlet for user-generated content.


The Yellowstone Instagram account now has 2.3 million followers and is rapidly approaching 2.4. The account saw an increase of 70 percent new followers from season 4.


Entrant Company / Organization Name

MTV Entertainment Studios and Paramount Media Networks


Entry Credits