Our objectives are to share engaging, platform-specific content that allows our fans to deepen their own fandom so that they can advocate for the show to non-viewers and continue to grow the audience on a season-over-season basis.
We post creative, engaging assets that help fans evangelize for the show and feel like they’re a part of the larger Yellowstone community. We understand the love and devotion surrounding Yellowstone, and we feed that passion with quick wit and a celebratory zeal. We’re in on the joke, and want to see the next episodes just as much as the fans do. We lean into fan-favorite characters, fan-favorite relationships, and the key moments from the series that spark discussion. Our feed features a mix of Instagram Reels and elevated photography. And then, of course, we utilize Instagram Stories for additional fan engagement and as an outlet for user-generated content.
The Yellowstone Instagram account now has 2.3 million followers and is rapidly approaching 2.4. The account saw an increase of 70 percent new followers from season 4.