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Special Project

Special Project
From the 15th Annual Shorty Awards

Allergan Medical Institute® (AMI) Social Media Campaign

Finalist in Pharma & Healthcare

Entered in Brand Redesign, Facebook Presence, Instagram Presence, Multi-Platform Presence


After being awarded the AMI social media account, we were tasked by the client to create an entirely fresh interpretation of their approved branding, with a look/tone/feel that hit the intersection of high science and high style, to differentiate from competitors, communicate best-in-class educational offerings, and create FOMO. The redesign included a new approach to copy that is focused, fast, and compelling—“less is more” was our call to action. 

Strategy and Execution

We engaged the client throughout the creative process, beginning with an exploration of mood boards that reflected a range of design interpretations. We then developed the final look based on client feedback. This mood, which we called The Real Reel, is a springboard for design inspiration, rather than single, limited execution that would restrict creativity. It includes a color palette, gradients, background textures, a range of typography, and guidance for photography as well as illustration. Ultimately, this has given our team a toolbox of ideas to work with in developing an endless array of new, high-impact designs for our monthly roster of posts.


The reimagined social media presence for AMI has exceeded all expectations. We achieved the primary client goal exceeding 100K followers on IG and FB (combined) in 2022: a 32% increase over the preceding year. Our engagement rate increased 92% and video views increased 843% YoY with 21% fewer in-feed posts. We achieved 1.9MM impressions, a 10% increase YoY, and a 23% increase in IG saves YoY. 


Entrant Company / Organization Name

Pacific Communications, Allergan Aesthetics, an AbbVie Company


Entry Credits