THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Pharma & Healthcare

This award honors the most effective and creative use of social media or digital by companies specializing in healthcare, pharmaceutical, life sciences and medicine. Objectives may include (but are not limited to) delivering product information to target audiences or building support for a healthcare-related cause.

See previous winners and honorees here.

Winner

Pharma & Healthcare
winner
Aspercreme - Asperqueens
Aspercreme is a topical pain relief brand that’s iconic among Boomers, but has long failed to make …

Finalists

Pharma & Healthcare
finalist
gold honor
Dekho Magar Pyaar Se
  BACKGROUND    Bausch & Lomb, the world’s largest manufacturer of contact lenses. Their m…
Pharma & Healthcare
finalist
silver honor
Red Dab? Red Flag
In the United States, endometrial cancer is the most common type of gynecologic cancer, but many pe…
Pharma & Healthcare
finalist
bronze honor
My Second First Time
In Germany, there are around 4.65 million people living with cancer.  Whilst improved awareness, di…
Pharma & Healthcare
finalist
#TitCheck
Inspired by the ever-viral #FitCheck trend, the #TitCheck campaign was rooted in an alarming fact: …
Pharma & Healthcare
finalist
Allergan Medical Institute® (AMI) Social Media Campaign
After being awarded the AMI social media account, we were tasked by the client to create an entirel…
Pharma & Healthcare
finalist
Icy Hot Pro - Rise From Pain
For decades, consumers have turned to Icy Hot to relieve their aches and pains. And, in 2022, the b…
Pharma & Healthcare
finalist
Long Live Your Teeth!
Every mouthwash ad you've ever seen looks basically the same. We needed a way for ACT to stand out …
Pharma & Healthcare
finalist
Mount Sinai Health System Social Media Ambassador Summit
To influence the Mount Sinai Health System’s reputation, the Social Media Department has trained ph…
Pharma & Healthcare
finalist
Spectacular Science: A Regeneron Series
During the pandemic, Regeneron experienced a dramatic increase in name recognition thanks to our in…
Pharma & Healthcare
finalist
The Quest for Sleep
Insomnia is the most prevalent sleep/wake disorder, affecting approximately 25 million Americans. P…
Pharma & Healthcare
finalist
audience honor
The Spot Her® Initiative
When it comes to women’s health, there’s a lack of awareness about endometrial cancer (EC) which ac…
Pharma & Healthcare
finalist
WeDoVaccines – Novavax Unbranded TikTok Ads
When it comes to COVID-19 vaccines, most of the world knows about mRNA vaccines, but not about prot…
Pharma & Healthcare
finalist
Who Cares: A Nurse's Fight for Equity
Robert Wood Johnson Foundation (RWJF) is a nonprofit organization focused on building a culture of …
Pharma & Healthcare
finalist
“I Heard it on the Internet” Explainer Video Content Series
The Challenge As a vaccine maker, Pfizer recognized that COVID-19 misinformation was damaging. Ac…

Nominees

Pharma & Healthcare
Advocate Aurora Health: Cold, Flu, COVID Campaign
Consumers have previously felt anxiety and uneasiness about where they could receive safe care for …
Pharma & Healthcare
AstraZeneca’s “Getting Out of the Rough” with Pro Golfer Jason Day
Non-small cell lung cancer is the most common type of lung cancer (80-85% of all lung cancers are N…
Pharma & Healthcare
Could It Be HCM? Campaign Featuring Jared Butler
Situation Analysis HCM can be a serious heart condition, yet most people with HCM don’t even know …
Pharma & Healthcare
Daiichi Sankyo and AstraZeneca’s ENHERTU DTC Metastatic Breast Cancer Awareness Day Takeover
Breast Cancer is the most common type of cancer in women outside of skin cancer. In about 1 of ever…
Pharma & Healthcare
DermTech #Stickit2Melanoma Campaign
The #Stickit2Melanoma Campaign was designed to drive awareness to consumers about the deadliest for…
Pharma & Healthcare
Focus On Your Lungs: A Screening You Don’t Want To Miss
Although lung cancer is the leading cause of cancer death in the U.S., when found early, before it …
Pharma & Healthcare
Heat on the Street
In the US, women age 40+ make up half of the female population, and by 2025 there will be more than…
Pharma & Healthcare
Hello 1 Million GentleWave® Patients
Sonendo accomplished 1 million patients treated with the GentleWave® Procedure root canal treatment…
Pharma & Healthcare
Industry S.T.E.M.
Industry S.T.E.M. is a five-part series that takes a closer look at LGBTQ+ STEM professionals and t…
Pharma & Healthcare
Insomnia Needs a Wake Up Call
For years, the goal of insomnia management has been to get people to sleep at night without regard …
Pharma & Healthcare
Researching COVID to Enhance Recovery (RECOVER), National Institutes of Health (NIH)
The National Institutes of Health is building a national study population of diverse research volun…
Pharma & Healthcare
Sientra Supports: Breast Cancer Awareness Month Activation with Miranda McKeon
First, the facts…   According to BreastCancer.org about 13% (1 in 8) of women in the U.S. are…
Pharma & Healthcare
“Walk in the Park” and “Stop the Spread”
How can the brand connect with prospective patients and continue to message them with a more person…