THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Pharma & Healthcare

This award honors the most effective and creative use of social media or digital by companies specializing in healthcare, pharmaceutical, life sciences and medicine. Objectives may include (but are not limited to) delivering product information to target audiences or building support for a healthcare-related cause.

See previous winners and honorees here.

Winner

Pharma & Healthcare
winner
Phexxi “House Rules” Campaign
There are many contraceptive methods available to women – pills, IUDs, rings, spermicides and more.…

Finalists

Pharma & Healthcare
finalist
bronze honor
Icy Hot: Comebaq Courts
In the wake of COVID-19, many communities still lacked resources to maintain usable, safe places fo…
Pharma & Healthcare
finalist
Project Courage
Our client challenged us to think up an idea more powerful than a charity donation. Our answer, Pro…
Pharma & Healthcare
finalist
Raising awareness of the disparities Black women face for mammography screening
Research has shown that Black women have the highest mortality rate for all cancers combined compar…

Nominees

Pharma & Healthcare
#ScienceWorks
Just when science is needed most, it has come under attack. The pandemic showed the world that when…
Pharma & Healthcare
A part of life
Pharmiva is a Swedish femtech company that works for women's vaginal health. In 2021 they launched …
Pharma & Healthcare
Breastfeeding Bootcamp by Ovia Health
Ovia Health is a digital health platform that supports and empowers families throughout the entire …
Pharma & Healthcare
Breathe In, Speak Out About PAH
Pulmonary arterial hypertension (PAH) is a rare and progressive disease with no cure. People with P…
Pharma & Healthcare
CARE Campaign to Reduce Vaccine Hesitancy
Since March of 2020, the COVID pandemic has drastically shifted lifestyles around the globe. In the…
Pharma & Healthcare
Creating a Healthier Asia
The Asia-Pacific region rallied together with the World Health Organisation (WHO) to eradicate hepa…
Pharma & Healthcare
Culturelle - Health in 3D
The Korean market was Culturelle’s way of dipping its toes into Asia. From introducing social media…
Pharma & Healthcare
Endo Brings the Bottom to the Top with the Really Cellulite Condition Awareness Campaign
Endo Aesthetics, an Endo International business, launched an unbranded campaign in 2021 designed to…
Pharma & Healthcare
Manipal Hospitals - Happy Doctor's Day, REALLY?
Research from the Indian Medical Association shows that 75% of Indian doctors have dealt with some …
Pharma & Healthcare
Navigating Dementia: A Mount Sinai Community for Caregivers
Seeing a steady rise in the incidence of dementia and understanding the significant burdens on fami…
Pharma & Healthcare
Q&A
Living with Chronic Migraine is extremely debilitating. Chronic Migraine is associated with 15 or m…
Pharma & Healthcare
audience honor
See My Insomnia
Our objective is to help insomnia sufferers to have a more insightful and productive conversation w…
Pharma & Healthcare
The Future of Healthcare is No Longer Primary
Pharma & Healthcare
Uncovering TNBC: Stories of Resilience
Not all breast cancer patients feel a sense of community every October during Breast Cancer Awarene…
Pharma & Healthcare
Using AI and Real-World Data to Hyper-Target Heart Patients
Mitral regurgitation (MR), where a leaky valve causes some of your blood to leak backward into the …