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Special Project

Special Project
From the 14th Annual Shorty Awards

See My Insomnia

Audience Honor in Pharma & Healthcare


Our objective is to help insomnia sufferers to have a more insightful and productive conversation with their doctor or friends and family about their insomnia experience.

Strategy and Execution

The “See My Insomnia” Visualizer was developed to help patients communicate their experience to friends and family, when they feel that they aren’t getting through on their own.

Our goal with the “See My Insomnia” Visualizer is to teach people suffering from insomnia how to share their feelings about insomnia, so they are no longer hiding their problems, and others can understand. The campaign is designed to help explain how:

Once on the website, visitors are asked to answer a series of questions about their insomnia, which then generates a personalized video based on their responses. This video tells the story of their struggle through a unique combination of words, visuals, and music, crafted to highlight the emotional impact of insomnia on various aspects of their life. Users can then share the video with friends and family through various channels, including email, text message or social media.  


Entrant Company / Organization Name

Deutsch NY, Eisai, Inc.


Entry Credits