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From the 15th Annual Shorty Awards

The Spot Her® Initiative

Audience Honor in Pharma & Healthcare

Entered in Social Good Campaign


When it comes to women’s health, there’s a lack of awareness about endometrial cancer (EC) which accounts for 90% of uterine cancer diagnoses. Due to social discomfort in discussing “below-the-belt” symptoms, many are surprised to learn that in the US, uterine cancer is the fourth most frequently diagnosed cancer in women and an estimated 13,030 will die in 2023. Research shows that Black women are disproportionately impacted by EC, with the overall 5-year mortality rate at 39% among Black women compared to 20% among White women.

To help end the silence around EC, Eisai Inc. partnered with SHARE Cancer Support, Facing Our Risk of Cancer Empowered (FORCE), and Black Health Matters to launch the Spot Her initiative aiming to:

  1. raise awareness of how to “spot the signs” and risk factors of EC to drive earlier diagnosis and
  2. provide resources to educate and empower people of all ages and ethnicities to help normalize discussions surrounding reproductive health.

Strategy and Execution

Diagnosis of endometrial cancer (EC) is on the rise, and while EC may occur more commonly in post-menopausal women, prevalence rates among younger women between the ages of 20 to 39 are also rising, at an age when fertility may be an important concern. EC can affect women across generations who may be more at risk for the disease due to genetic factors and other health conditions.

To reach such a culturally and generationally diverse group of people, a multi-channel multimedia approach was taken.


With the partnership and support of the SHARE, FORCE, and Black Health Matters advocacy communities, as well as the passionate advocates and influencers devoted to the cause, the Spot Her campaign garnered tremendous reach and awareness across multiple platforms and forums. Successes included:

With such positive feedback and engagement from the social community and advocates, the Spot Her campaign is scheduled to continue into 2023 and beyond to further help ensure widespread awareness of endometrial cancer.


Video for The Spot Her® Initiative

Entrant Company / Organization Name

MMC (Marina Maher Communications); HashtagHealth, Eisai Inc.


Entry Credits