THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Social Good Campaign

This category honors a brand or non-profit\'s excellence in executing a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowdfunding for a social good project and promoting philanthropic work.

See previous winners and honorees here.

Winner

Social Good Campaign
winner
The Cost of Inequality
In France, the wage gap is 39%,  every three days a woman dies at the hands of her husband and ineq…

Finalists

Social Good Campaign
finalist
gold honor
Cadbury's World First Pop-Up Storyteller's Recording Studio
South Africa is facing a literacy crisis. 78% of children in grade 4 are still learning to read, ra…
Social Good Campaign
finalist
silver honor
#Mynameis The Fuh-Net-Ic Filter
Everyone has a name. Unfortunately, not all have their name pronounced correctly. According to a…
Social Good Campaign
finalist
bronze honor
The Milestone Initiative: Harnessing the Power of Representation in Comics
Stories matter. For our stories to represent the world we live in, the storytellers must reflect th…
Social Good Campaign
finalist
'Descendent' Impact Campaign
The Descendant Impact Campaign was designed to support the ongoing work of the Africatown community…
Social Good Campaign
finalist
audience honor
Build Against Cancer 2022
Since emerging onto the content creation scene in 2017, Ben Lupo, aka DrLupo, has made a name for h…
Social Good Campaign
finalist
Doesn't Kill to Ask
Northwell is the largest healthcare system in NYS. With 80K+ employees, we serve over 2MM New Yorke…
Social Good Campaign
finalist
Dove + JOY: THE CROWN Act Movement
The CROWN Act was created by Dove and the CROWN Coalition, in partnership with then State Senator H…
Social Good Campaign
finalist
Goodbye My Love
Domestic violence is a massive issue in Cambodia, crippling communities in a variety of ways. Here …
Social Good Campaign
finalist
Guardians of the Heart
Bangalore, the Silicon Valley of India, is notorious for intense traffic being the ‘6th most conges…
Social Good Campaign
finalist
Justice for Some
If you’re wealthy and white in St. Louis, your pursuit of life, liberty and happiness is seamless. …
Social Good Campaign
finalist
LEAD FROM BEHIND
Colon cancer has a marketing issue. It’s the second biggest cancer in America yet it’s preventable.…
Social Good Campaign
finalist
See Us
Over 250 anti-LGBTQ laws were filed across the country in 2022. As part of a celebration for Pride …
Social Good Campaign
finalist
Sponsor X
Smartsheet runs on the belief that we can empower anyone to drive meaningful change, and our busine…
Social Good Campaign
finalist
The Truth, Undressed
Canesten is on a mission to help young people with a vagina understand their body and have confiden…

Nominees

Social Good Campaign
"See Me, Know Me, Hear Me" Campaign
Since its inception, MTV and our brands have built deep relationships with our global audience of m…
Social Good Campaign
#TENEMOSMUCHOQUEDECIR
Aldeas Infantiles SOS España is an organization (NGO) aimed at helping kids, youth and families in …
Social Good Campaign
#WhenWeValueWomen
We are kglobal. A DC-based agency, we combine consulting, creative and communications under one roo…
Social Good Campaign
#talkxic
Cyberbullying, also known as online bullying, is a form of harassment using electronic means. There…
Social Good Campaign
A Cleaner World for Wildlife
When P&G formulated Dawn 50 years ago, its goal was to create the best product that is effective on…
Social Good Campaign
A Mascot Flush with Facts
Across the world, billions of people cannot access basic sanitation. And when a community lacks san…
Social Good Campaign
A Sunset With You | Pride 2022 Campaign
A Sunset With You was a story written internally and provided a great end-cap for Crystal Dynamics'…
Social Good Campaign
Artist-In-Residence
The Critical Mass Artist-In-Residence Program (CM:AIR) is a unique artist-agency collaboration. Fou…
Social Good Campaign
Barbie You Can Be Anything Series
After releasing four successful episodes in 2021, the Barbie You Can Be Anything Series returned wi…
Social Good Campaign
Bombas Impact Report
​​Bombas was founded after its co-founders learned socks are the #1 most requested clothing item at…
Social Good Campaign
Democratizing Space Travel Through the Power of Dreams
With the united goal of democratizing space travel for all of humanity, Omaze (an online charity fu…
Social Good Campaign
Don't Harsh the Mellow
Can a pizza box go in the recycling bin? Unfortunately, for many, their automatic answer is no. How…
Social Good Campaign
Feel Your Feelings: Building Emotional Awareness During Mental Health Awareness Month
Rates of anxiety and depression have risen dramatically in the US during the pandemic. In response,…
Social Good Campaign
Gen Z is Pro Living
Describe the idea driving the work and the specific goals that you set out to achieve. Limit to 250…
Social Good Campaign
Generation Travel
Away is a travel lifestyle brand with a mission to transform travel through products and content th…
Social Good Campaign
Giving Equals Living Campaign
With the emergence of the COVID-19 pandemic, which put lives and livelihoods at risk, the United St…
Social Good Campaign
H-E-B's Be the Change: Supplier Spotlight Videos
H-E-B serves all Texans. The brand was founded on the unwavering belief that each and every person …
Social Good Campaign
Halftime Reset: Health Disparities Campaign for Men of Color
The AARP x Broccoli City Campaign, “Halftime Reset: Reinventing Yourself for the Next Phase”, is ge…
Social Good Campaign
HangarFour Creative x Indeed – Rising Voices: Building the New Future of Hollywood
About Rising Voices: Rising Voices Season 2: Indeed and Hillman Grad Productions are reprising thei…
Social Good Campaign
Hanx For Our Troops
In collaboration with CAA’s Global Client Strategy Division, we worked with Tom Hanks to bring Hanx…
Social Good Campaign
HeadCount Midterms 2022 x Digital Voices
In America, it’s estimated that 73% of young adults aged 18 to 29 didn’t cast a ballot in 2022. Thi…
Social Good Campaign
Home Runs for Hurricane Recovery
Hurricanes Fiona and Ian, a devastating series of storms in 2022, left communities across the Carib…
Social Good Campaign
How WHO Regained the World’s Attention to fight Covid-19 Together
Background: In 2022, year three of the COVID-19 pandemic, life was quickly returning to normal. …
Social Good Campaign
I Got Love
We needed to create a statewide campaign to increase early childhood enrollment with an Illinois Ca…
Social Good Campaign
Investing for a Greener World
Our goals:  To show how international financial institutions are changing people’s lives a…
Social Good Campaign
Juneteenth Thoughts
There was no client for this work other than our own agency, but the need was clear: the industry’s…
Social Good Campaign
LG Transparent Conversations
Inspired by their longstanding partnership with the NCAA, the brand’s Corporate Social Responsibili…
Social Good Campaign
Life Sciences In Full Color
LabCentral is a nonprofit organization that aims to provide space, support, and resources for the n…
Social Good Campaign
Local Markets
As one of the largest financial services companies in the United States, Bank of America has long u…
Social Good Campaign
MTV Entertainment Studios' Culture Orientation
Storytelling has the power to change hearts, minds and culture. For decades, MTV Entertainment has …
Social Good Campaign
MTV's Hidden Healers
Hidden Healers is a first-of-its-kind digital video series that elevates, uplifts, and centers cult…
Social Good Campaign
MindNation Philippines Sound Mind Daily
Social withdrawal is one of the most common signs of mental health conditions like depression and a…
Social Good Campaign
Mirror Mirror: Women's Reflections on Beauty, Age and Media
The objective of the social media influencer campaign was to amplify findings from AARP's annual Mi…
Social Good Campaign
Mother Earth
As one of the nation’s top energy companies, Southern Company wanted to boldly lead the conversatio…
Social Good Campaign
OPI x Biqtch Puddin’
In support of The Trevor Project, OPI collaborated with Biqtch Puddin’ and Jellysmack to drive awar…
Social Good Campaign
Operation Good Food and Beverages - educating Black youth about the need to promote a healthier food
The goal of Operation Good Food & Beverages™ (OGF&B) – A Black Community Imperative – is to address…
Social Good Campaign
PepsiCo Foundation's Food for Good
Climate change, COVID-19, rising costs, and geo-political conflicts are all causing alarming spikes…
Social Good Campaign
Relay FM for St. Jude
Stephen Hackett (Memphis) and Myke Hurley (London) are co-founders of Relay FM – an independent net…
Social Good Campaign
SeeHer #WriteHerRight API Guide
SeeHer, the largest global movement to eliminate gender bias in advertising and entertainment, part…
Social Good Campaign
Ski for All (Case Study)
Across the travel industry, the winter season traditionally sees slower visitation. This led to our…
Social Good Campaign
State Farm Neighborhood Assist
State Farm has the tremendous potential to own what it means to be a good neighbor, not only throug…
Social Good Campaign
The A100: Gold Excellence in 2022
Asians and Pacific Islanders (APIs) are the fastest-growing racial group in the US, yet they contin…
Social Good Campaign
The Be There Certificate
The Be There Certificate is a free, self-paced, interactive online mental health course, created by…
Social Good Campaign
The Most Boring Room Ever
The LEGO Foundation has championed ‘Learning Through Play’ for over 90 years; showing how it unlock…
Social Good Campaign
The Race to Equality
Michelob ULTRA's brand positioning is centered around active enjoyment. The brand's tagline is "It'…
Social Good Campaign
The Spot Her® Initiative
When it comes to women’s health, there’s a lack of awareness about endometrial cancer (EC) which ac…
Social Good Campaign
Thirsty for Justice
Clean water is a basic human right and yet in this well-disposed country, it is not available to al…
Social Good Campaign
U.S.VETS “Make Camo Your Cause” Awareness Campaign
U.S.VETS, a non-profit dedicated to the support and rehabilitation of homeless veterans, partnered …
Social Good Campaign
Vamos a Reparar el Daño
Everyone knows that cigarettes are harmful to your health. Many people even associate cigarette but…
Social Good Campaign
Warna-Warni Waktu campaign: improving Indonesian girls' self-esteem and body image
Girl Effect and Unilever’s Dove Self-Esteem Project joined forces to launch a social media campaign…
Social Good Campaign
World Day of Remembrance for Road Traffic Victims
In the United States, nearly 40,000 people die on our roads every year, with pedestrians dying at a…
Social Good Campaign
Young People Address the Nation
Young People Address the Nation specializes in creating massive media moments that shift the attent…
Social Good Campaign
“LGBTQ Nation’s Authentic Voices of Pride, presented by Chevrolet”
General Motors’ vision is to be “the most inclusive company in the world”.  GM’s brand Chevrolet so…