THE 14TH ANNUAL SHORTY AWARDS

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From the 15th Annual Shorty Awards

A Sunset With You | Pride 2022 Campaign

Entered in Social Good Campaign

Objectives

A Sunset With You was a story written internally and provided a great end-cap for Crystal Dynamics' Pride 2022 campaign, which featured numerous activations, including a fundraiser for The Trevor Project, a Drag Queen-led livestream, and multiple in-game giveaways for Marvel's Avengers

Strategy and Execution

"A Sunset with You" is a tie-in short story written in collaboration with our partners at Marvel Games and featuring artwork from three legendary LGBTQ+ Marvel Comics artists. Written by "Leyla K," the short story follows Dora Milaje trainee Ayo who enlists the help of Ms. Marvel to impress her captain (and crush!) Aneka. "A Sunset with You" was translated in ten languages, so that players around the globe could experience Ayo and Aneka's love story.

Results

 

Media

Entrant Company / Organization Name

Crystal Dynamics

Link