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From the 15th Annual Shorty Awards

The A100: Gold Excellence in 2022

Gold Honor in Multicultural Community Engagement

Audience Honor in Multi-Platform Campaign, Non-Profit

Entered in Social Good Campaign


Asians and Pacific Islanders (APIs) are the fastest-growing racial group in the US, yet they continue to be vastly underrepresented and grossly misrepresented in mainstream media, reinforcing pernicious stereotypes and resulting in erasure from the cultural zeitgeist, detrimental socioeconomic outcomes, and recent surges in racism and hate crimes. 

As a countermeasure, Gold House created the A100—the definitive award for the 100 most impactful APIs in American society and the only award of its kind to consistently receive mainstream coverage. The list is essential to distilling Asian Pacific contributions and leadership for the masses and celebrating Asian Pacific brilliance and joy.

The 2022 A100, selected by esteemed multicultural judges, span across Activism, Advocacy, and Politics; Business, Technology, and Innovation; Entertainment; Lifestyle; and Sports. Honorees included:

In its fifth year, the 2022 A100 needed to penetrate the zeitgeist like never before. Our goals were to:

Strategy and Execution

To reach our goals, we:

Tastemade across industries through a diverse and storied selection committee:

Crafted a compelling narrative around the  “New Gold Age”:

Created outsized impact through partnerships that provided access to unmatched marketing channels:

Produced a historic gathering, the Gold Gala, celebrating the A100 and Gold Excellence, resulting in pervasive reach across mainstream press and social channels:


The 2022 A100 and Gold Gala generated the highest amount of press and social coverage for Gold House since its inception, and more importantly, brought the achievements, leadership, and brilliance of the Asian Pacific community to the forefront of the public sphere like never before:


Video for The A100: Gold Excellence in 2022

Entrant Company / Organization Name

Gold House


Entry Credits