THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

See previous winners and honorees here.

Winner

Multi-Platform Campaign
winner
The Adult Happy Meal
McDonald’s is a brand that needs no introduction. However, its ubiquity and familiarity had left it…

Finalists

Multi-Platform Campaign
finalist
gold honor
Blur The F*ckin Lines
Satirical, genre-defying, and keenly observant, The Boys has become a cult hit, subverting expectat…
Multi-Platform Campaign
finalist
silver honor
Smile Campaign | Paramount Pictures
Multi-Platform Campaign
finalist
bronze honor
Facebook & Instagram: Pa Mi Gente LHHM
Get Latinx Gen Z and YAs to see Facebook and Instagram as a place that pushes Latinx culture forwar…
Multi-Platform Campaign
finalist
DRUMSTICK X COMEDY CENTRAL’S ‘SCREEN TEST’ STARRING CHRISTIAN DELGROSSO
Drumstick approached Paramount looking for an integrated campaign to unleash the brand’s real poten…
Multi-Platform Campaign
finalist
Facebook & Instagram: Pa Mi Gente
Get Latinx Gen Z and YAs to see Facebook and Instagram as a place that pushes Latinx culture forwar…
Multi-Platform Campaign
finalist
Meta: Are We There Yet?
In 2021 Facebook rebranded to Meta, sparking a lot of questions—but mostly “What *IS* the metaverse…
Multi-Platform Campaign
finalist
TOP GUN: MAVERICK - HOW WE HELPED MAVERICK TURN AND BURN
THE MARKETING MISSION: HIT MACH 11. As Paramount’s “wingmen” on Top Gun: Maverick, the flight pl…
Multi-Platform Campaign
finalist
audience honor
The A100: Gold Excellence in 2022
Asians and Pacific Islanders (APIs) are the fastest-growing racial group in the US, yet they contin…
Multi-Platform Campaign
finalist
The F-List
Clean Creatives is a non-profit fighting climate change by pressuring ad agencies and the industry …
Multi-Platform Campaign
finalist
The Milestone Initiative: Harnessing the Power of Representation in Comics
Stories matter. For our stories to represent the world we live in, the storytellers must reflect th…
Multi-Platform Campaign
finalist
Yellowjackets Builds A Social Hit
Premiering Nov 2021, Yellowjackets is part survival epic, psychological horror story, and coming-of…

Nominees

Multi-Platform Campaign
A FAZENDA
Record TV, the second biggest TV broadcaster in Brazil, premiered A Fazenda’s 14th edition in 2022.…
Multi-Platform Campaign
CBS Sports x Dr Pepper Present “Brady vs. Machine,” Featuring Brady Quinn and Chris Hassel
The Tuition Toss has been a college football institution for over a decade, and in 2022, Dr Pepper …
Multi-Platform Campaign
Climate Action 30
Insider’s Climate Action 30 highlights 30 global leaders working toward climate solutions. Our list…
Multi-Platform Campaign
Combating Teen Vaping In Florida
THE FACTS NOW is a youth tobacco prevention campaign established by the Florida Department of Healt…
Multi-Platform Campaign
Delta SkyMiles American Express Presents "More than a Destination: Yellowstone Travel Stories"
American Express came to Paramount looking to increase consideration for the Delta SkyMiles America…
Multi-Platform Campaign
Expect Something More with AAA
When most people hear AAA, they think of roadside emergencies (flat tires, dead batteries, empty ga…
Multi-Platform Campaign
Garlic Guajillo Steak: Launching a new menu item across platforms
Launch Chipotle’s new menu item, Garlic Guajillo Steak, as the next big thing in steak. To do this …
Multi-Platform Campaign
Global Movie Day | 3rd Annual (2022)
The third annual Global Movie Day was held on Saturday, February 12, 2022. This year's holiday focu…
Multi-Platform Campaign
HBO Max x ATTN: – Recommended By
In an expansive content ecosystem, Recommended By aims to solve a common user problem…  What do I w…
Multi-Platform Campaign
Honda Red Campaign
At a time when vehicle inventory was low, our efforts were focused on creating a larger branded eff…
Multi-Platform Campaign
Hotels.com x The Daily Show with Trevor Noah Presents 'Investigating Perfection' with Desi Lydic
Hotels.com tasked us to create content that laddered up to their Find Your Perfect Somewhere campai…
Multi-Platform Campaign
Icy Hot Pro - Rise From Pain
For decades, consumers have turned to Icy Hot to relieve their aches and pains. And, in 2022, the b…
Multi-Platform Campaign
Intel x The Daily Show with Trevor Noah featuring Michael Kosta & Nate Burleson
Intel approached Paramount looking for an integrated, creative campaign that reached their target a…
Multi-Platform Campaign
Joy Is The Ultimate Trophy
A trophy may be the physical symbol of athletic achievement, but the true meaning of success is the…
Multi-Platform Campaign
MTN DEW – Flavor Slam
The DEW team was looking for a creative concept for their annual broadcast campaign with the NBA. T…
Multi-Platform Campaign
Netflix Hustle Challenge: HoH x Netflix
House of Highlights was tasked with driving awareness and tune-in for Netflix's debut of its Adam S…
Multi-Platform Campaign
Relay FM for St. Jude
Stephen Hackett (Memphis) and Myke Hurley (London) are co-founders of Relay FM – an independent net…
Multi-Platform Campaign
Saks Holiday Campaign: Elton John AIDS Foundation
Each year, Saks Fifth Avenue partners with icons and notable talents for our annual holiday campaig…
Multi-Platform Campaign
See Us
Over 250 anti-LGBTQ laws were filed across the country in 2022. As part of a celebration for Pride …
Multi-Platform Campaign
Star Trek: Fleet Command - Deep Space Nine IGN Roundtable
Scopely is a global interactive entertainment and video game company, home to many top-grossing, aw…
Multi-Platform Campaign
The Cuphead Show Presents: Roll The Dice!
After a successful debut, King Features and Netflix wanted to build anticipation and excitement amo…
Multi-Platform Campaign
The Luxury Collection – Brand Campaign "Hotels that Define the Destination"
The Luxury Collection is a brand that provides Marriott International with the opportunity to grow …
Multi-Platform Campaign
The Luxury Collection – Itineraries
With over 120 hotels around the world, The Luxury Collection offers a gateway to the world’s most e…
Multi-Platform Campaign
The Ritz-Carlton — Artisans' Tales with Hearst
The craft of artisans reveals how travel can inspire us to excel. At each Ritz-Carlton around the g…
Multi-Platform Campaign
The Wellness Case
Eating healthy seems so simple. But there are many obstacles standing in the way of wellness for th…
Multi-Platform Campaign
Ty Gimme Beanie
Before our effort began, Ty was famous for their Beanie Babies, the popular '90s plush toys. They h…
Multi-Platform Campaign
WEIRD: The Al Yankovic Story Social Campaign
Al Yankovic is a music and cultural icon, and Daniel Radcliffe is as A-list as they come. We knew o…
Multi-Platform Campaign
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…