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Special Project

Special Project
From the 15th Annual Shorty Awards

Relay FM for St. Jude

Entered in Multi-Platform Campaign, Social Good Campaign


Stephen Hackett (Memphis) and Myke Hurley (London) are co-founders of Relay FM – an independent network of roughly 30 podcasts covering topics like consumer technology and creativity. Stephen's son, Josiah, became a patient at St. Jude Children’s Research Hospital in 2009 when he was diagnosed with a brain tumor.

With a desire to give back to St. Jude for saving the life of Stephen’s son, now a thriving 13-year-old, Stephen and Myke were inspired to start a fundraising campaign to fully leverage the power of their podcast network after learning how gaming content creators fundraise via St. Jude PLAY LIVE. They asked ALSAC, the fundraising and awareness organization for St. Jude, to help them bring that vision to life in what has become a first-of-its-kind, multi-platform activation of a podcast community, raising over $2.2M since the inaugural event in 2019. 

2022 Key Objectives

Strategy and Execution

Relay and ALSAC have worked hand-in-hand from day one. The partnership is built on mutual admiration and trust demonstrated in collaborative and sometimes zany bi-weekly planning calls March through September– ideating new campaign content and fundraising tactics while continuously improving successful elements from years past. The performance of the campaign this year is a testament to the power of the relationship. Knowing that continued YoY growth would be difficult in the economic climate, Relay and ALSAC committed to pursuing innovative strategies and content to broaden campaign reach, like community fundraising.




Streaming Platforms

Community Activations


Total Raised: $706,297 ($2.2M since inaugural 2019 event)

In-episode mission moments & CTAs: 65 unique episode segments

Campaign-related social posts: 90+ by 18 Relay FM influencers, estimated reach of 4M

Tech-community blog posts: 7 posts by 5 publications, including 512 Pixels, 9 to 5 Mac, Mac Stories, Six Colors and Daring Fireball

Podcastathon viewership: Over 9,300 unique viewers with 305K minutes watched


Video for Relay FM for St. Jude

Entrant Company / Organization Name

ALSAC/St. Jude Children’s Research Hospital


Entry Credits