THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

Multicultural Community Engagement

This award honors the use of social media or digital to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.
Multicultural Community Engagement
#28DaysofBlackCosplay Spotlight
Our goal was to highlight the creator of #28daysofBlackCosplay and uplift black cosplayers while ra…
Multicultural Community Engagement
2022 HBO Max Asian Pacific American Visionaries Short Film Competition Premiere Event Series
HBO Max continually makes milestones in promoting greater diversity in the entertainment industry, …
Multicultural Community Engagement
5GRV: Gamers on the Road
1st Branded Live Stream Reality Content on Twitch 1st All-Black Female Gaming Tour 1st Certi…
Multicultural Community Engagement
API AF Deep Cuts
Multicultural Community Engagement
Artist-In-Residence
The Critical Mass Artist-In-Residence Program (CM:AIR) is a unique artist-agency collaboration. Fou…
Multicultural Community Engagement
Bank of America L'ATTITUDE Partnership
Bank of America was the presenting sponsor at L’ATTITUDE 2022. This was the 5th anniversary of the …
Multicultural Community Engagement
Bridging the Gap on Disney+ YouTube Channel
Each week Disney+ filmmakers, animators, creatives, and talent join our host to have an open and ho…
Multicultural Community Engagement
Comedy Central's Two Jews Choose
At Comedy Central, we want to celebrate and amplify the voices and stories of diverse comedians and…
Multicultural Community Engagement
Community Stories
Being a business owner is hard. Being an underserved business owner is ever harder. Asian-American,…
Multicultural Community Engagement
Culturecon
After a two-year hiatus caused by the pandemic, CultureCon was set to triumphantly return as one of…
Multicultural Community Engagement
Disney’s Turning Red Blu-ray, DVD and Digital Release Campaign
In May 2022, Oscar nominated “Turning Red”— a fun and heartwarming coming of age story about a Chin…
Multicultural Community Engagement
Driving Hispanic Culture with Chevy Silverado
Our goal was to hyper-connect with the Chevy Hispanic target, the Hispanic auto intender n a very a…
Multicultural Community Engagement
Envoy Air Connects People & Values to Celebrate AAPI Month
At Envoy, valuing our differences is fundamental to our culture. We proudly celebrate diversity and…
Multicultural Community Engagement
Facebook: My Black Feels Seen
Oftentimes, stories made for the Black community are depicted in a one-dimensional or stereotypical…
Multicultural Community Engagement
Facebook: We The Culture: But We Move
We The Culture program and social community launched in the Spring 2021 by Facebook to elevate, amp…
Multicultural Community Engagement
Focus On Your Lungs: A Screening You Don’t Want To Miss
Although lung cancer is the leading cause of cancer death in the U.S., when found early, before it …
Multicultural Community Engagement
Galderma shows how to #XpresYourself at NYC Pride
Aesthetic treatments like fillers and neuromodulators have gone from extreme to mainstream. They ar…
Multicultural Community Engagement
Hispanic Heritage Month on Hulu: Acentos Bienvenidos: Con Café
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Multicultural Community Engagement
Juneteenth Thoughts
There was no client for this work other than our own agency, but the need was clear: the industry’s…
Multicultural Community Engagement
Kohl's x ATTN: Who I Am
Our objective was to create engaging content that highlights how one can express cultural and perso…
Multicultural Community Engagement
Life Sciences In Full Color
LabCentral is a nonprofit organization that aims to provide space, support, and resources for the n…
Multicultural Community Engagement
Luis Fonsi and Alzheimer’s Association Use Music to Raise Alzheimer’s Awareness
More than 6 million Americans are living with Alzheimer's disease. The Alzheimer's Association 2022…
Multicultural Community Engagement
MTV Entertainment Studios' Culture Orientation
Storytelling has the power to change hearts, minds and culture. For decades, MTV Entertainment has …
Multicultural Community Engagement
OKAY, Hyundai
Hyundai’s goal was to increase brand opinion and affinity for its marquee products through cultural…
Multicultural Community Engagement
Real People, Real Stories Series
AARP’s Real People, Real Stories series celebrates ordinary individuals from diverse backgrounds wh…
Multicultural Community Engagement
Scene in Black x Essence Festival
Celebrating Essence Fest’s return this summer after a two-year hiatus, HBO Max planned to bring Sce…
Multicultural Community Engagement
ShopRite Cooking Star
The South Asian community represents a large and growing part of the ShopRite grocery trading area.…
Multicultural Community Engagement
Simply Spiked Lemonade: Day Ones
When Simply, America’s #1 juice brand, announced it was launching an alcoholic version, Black Twitt…
Multicultural Community Engagement
Smithsonian Channel's Color of Care Livestream
The Smithsonian Channel social team produced a livestream event in advance of the premiere of the d…
Multicultural Community Engagement
Target & Marvel Studios' Black Panther: Wakanda Forever
With the release of Marvel Studios’ Black Panther: Wakanda Forever in 2022, Target and Marvel Studi…
Multicultural Community Engagement
The A100: Gold Excellence in 2022
Asians and Pacific Islanders (APIs) are the fastest-growing racial group in the US, yet they contin…
Multicultural Community Engagement
The Athlete's Foot: Impact Council
The specialty footwear and lifestyle chain, The Athlete’s Foot, created the Impact Council to empow…
Multicultural Community Engagement
The Many Languages of Quality Care - UCLA Health - Multicultural Digital Campaign
UCLA Health ranked #1 in California in Cancer Care, but needed to share this message with an extrem…
Multicultural Community Engagement
TheGrio
In 2016, Allen Media Group purchased The Grio, a highly-rated digital video-centric news community …
Multicultural Community Engagement
Tokyo Vice
The main objective of this campaign was to engage multicultural audiences through a multi-tactical …
Multicultural Community Engagement
VH1's 2 Cultures, 1 Couple
The objective of 2 Cultures, 1 Couple was to explore the diverse and complicated inner workings of …
Multicultural Community Engagement
‘ACADEMY SEEN’ with Nick Barili
The Academy of Motion Picture Arts and Sciences launched its first ever Latinx focused interview se…