THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Multicultural Community Engagement

This award honors the use of social media or digital to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.

Winner

Multicultural Community Engagement
winner
#28DaysofBlackCosplay Spotlight
Our goal was to highlight the creator of #28daysofBlackCosplay and uplift black cosplayers while ra…

Finalists

Multicultural Community Engagement
finalist
gold honor
The A100: Gold Excellence in 2022
Asians and Pacific Islanders (APIs) are the fastest-growing racial group in the US, yet they contin…
Multicultural Community Engagement
finalist
silver honor
audience honor
5GRV: Gamers on the Road
1st Branded Live Stream Reality Content on Twitch 1st All-Black Female Gaming Tour 1st Certi…
Multicultural Community Engagement
finalist
bronze honor
Disney’s Turning Red Blu-ray, DVD and Digital Release Campaign
In May 2022, Oscar nominated “Turning Red”— a fun and heartwarming coming of age story about a Chin…
Multicultural Community Engagement
finalist
2022 HBO Max Asian Pacific American Visionaries Short Film Competition Premiere Event Series
HBO Max continually makes milestones in promoting greater diversity in the entertainment industry, …
Multicultural Community Engagement
finalist
Galderma shows how to #XpresYourself at NYC Pride
Aesthetic treatments like fillers and neuromodulators have gone from extreme to mainstream. They ar…
Multicultural Community Engagement
finalist
Life Sciences In Full Color
LabCentral is a nonprofit organization that aims to provide space, support, and resources for the n…
Multicultural Community Engagement
finalist
MTV Entertainment Studios' Culture Orientation
Storytelling has the power to change hearts, minds and culture. For decades, MTV Entertainment has …
Multicultural Community Engagement
finalist
Real People, Real Stories Series
AARP’s Real People, Real Stories series celebrates ordinary individuals from diverse backgrounds wh…
Multicultural Community Engagement
finalist
ShopRite Cooking Star
The South Asian community represents a large and growing part of the ShopRite grocery trading area.…
Multicultural Community Engagement
finalist
Simply Spiked Lemonade: Day Ones
When Simply, America’s #1 juice brand, announced it was launching an alcoholic version, Black Twitt…
Multicultural Community Engagement
finalist
Target & Marvel Studios' Black Panther: Wakanda Forever
With the release of Marvel Studios’ Black Panther: Wakanda Forever in 2022, Target and Marvel Studi…
Multicultural Community Engagement
finalist
The Many Languages of Quality Care - UCLA Health - Multicultural Digital Campaign
UCLA Health ranked #1 in California in Cancer Care, but needed to share this message with an extrem…
Multicultural Community Engagement
finalist
Tokyo Vice
The main objective of this campaign was to engage multicultural audiences through a multi-tactical …
Multicultural Community Engagement
finalist
‘ACADEMY SEEN’ with Nick Barili
The Academy of Motion Picture Arts and Sciences launched its first ever Latinx focused interview se…

Nominees

Multicultural Community Engagement
API AF Deep Cuts
Multicultural Community Engagement
Artist-In-Residence
The Critical Mass Artist-In-Residence Program (CM:AIR) is a unique artist-agency collaboration. Fou…
Multicultural Community Engagement
Bank of America L'ATTITUDE Partnership
Bank of America was the presenting sponsor at L’ATTITUDE 2022. This was the 5th anniversary of the …
Multicultural Community Engagement
Bridging the Gap on Disney+ YouTube Channel
Each week Disney+ filmmakers, animators, creatives, and talent join our host to have an open and ho…
Multicultural Community Engagement
Comedy Central's Two Jews Choose
At Comedy Central, we want to celebrate and amplify the voices and stories of diverse comedians and…
Multicultural Community Engagement
Community Stories
Being a business owner is hard. Being an underserved business owner is ever harder. Asian-American,…
Multicultural Community Engagement
Culturecon
After a two-year hiatus caused by the pandemic, CultureCon was set to triumphantly return as one of…
Multicultural Community Engagement
Driving Hispanic Culture with Chevy Silverado
Our goal was to hyper-connect with the Chevy Hispanic target, the Hispanic auto intender n a very a…
Multicultural Community Engagement
Envoy Air Connects People & Values to Celebrate AAPI Month
At Envoy, valuing our differences is fundamental to our culture. We proudly celebrate diversity and…
Multicultural Community Engagement
Facebook: My Black Feels Seen
Oftentimes, stories made for the Black community are depicted in a one-dimensional or stereotypical…
Multicultural Community Engagement
Facebook: We The Culture: But We Move
We The Culture program and social community launched in the Spring 2021 by Facebook to elevate, amp…
Multicultural Community Engagement
Focus On Your Lungs: A Screening You Don’t Want To Miss
Although lung cancer is the leading cause of cancer death in the U.S., when found early, before it …
Multicultural Community Engagement
Hispanic Heritage Month on Hulu: Acentos Bienvenidos: Con Café
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Multicultural Community Engagement
Juneteenth Thoughts
There was no client for this work other than our own agency, but the need was clear: the industry’s…
Multicultural Community Engagement
Kohl's x ATTN: Who I Am
Our objective was to create engaging content that highlights how one can express cultural and perso…
Multicultural Community Engagement
Luis Fonsi and Alzheimer’s Association Use Music to Raise Alzheimer’s Awareness
More than 6 million Americans are living with Alzheimer's disease. The Alzheimer's Association 2022…
Multicultural Community Engagement
OKAY, Hyundai
Hyundai’s goal was to increase brand opinion and affinity for its marquee products through cultural…
Multicultural Community Engagement
Scene in Black x Essence Festival
Celebrating Essence Fest’s return this summer after a two-year hiatus, HBO Max planned to bring Sce…
Multicultural Community Engagement
Smithsonian Channel's Color of Care Livestream
The Smithsonian Channel social team produced a livestream event in advance of the premiere of the d…
Multicultural Community Engagement
The Athlete's Foot: Impact Council
The specialty footwear and lifestyle chain, The Athlete’s Foot, created the Impact Council to empow…
Multicultural Community Engagement
TheGrio
In 2016, Allen Media Group purchased The Grio, a highly-rated digital video-centric news community …
Multicultural Community Engagement
VH1's 2 Cultures, 1 Couple
The objective of 2 Cultures, 1 Couple was to explore the diverse and complicated inner workings of …