THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Multicultural Community Engagement

This award honors a brand, agency, organization or institution that use social media or digital to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.

Winner

Multicultural Community Engagement
winner
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…

Finalists

Multicultural Community Engagement
finalist
silver honor
Fenty Beauty Eau De Parfum Ghost Stores Launch
With the launch of its first ever fragrance, Fenty Eau Du Parfum, Fenty Beauty wanted to disrupt th…
Multicultural Community Engagement
finalist
bronze honor
AT&T Dream in Black: Rising Future Makers
The Black community is recognized for their ingenuity, being trendsetters, and moving culture forwa…
Multicultural Community Engagement
finalist
bronze honor
Doritos Gaming While Black
Doritos launched #AmplifyBlackVoices in 2020 to support the Black Lives Matter Movement and the Bla…
Multicultural Community Engagement
finalist
bronze honor
Shine A Light
Across North America, antisemitism is on the rise.  According to the FBI, 55% of all religiously…
Multicultural Community Engagement
finalist
bronze honor
Target | Welcome To
The primary objective for Welcome To was to increase Target brand awareness and brand love among mu…
Multicultural Community Engagement
finalist
Convos with CEOs
Target wanted to authentically bring light to Black-owned businesses, their founders’ stories, and …
Multicultural Community Engagement
finalist
HBO Max: See Us
The primary objectives for this marketing effort were to identify and execute opportunities for HBO…

Nominees

Multicultural Community Engagement
audience honor
#ShareTheMagic
For Coca-Cola’s first TikTok campaign, it was of utmost importance to use TikTok in a way that was …
Multicultural Community Engagement
Anheuser-Busch Reventón De Verano
As the largest beer company in the world, Anheuser Busch strives to bring people together over a be…
Multicultural Community Engagement
Breaking Bread: A conversation on race in America
The mission of Heal America is to provide a path forward around issues of race through healing, red…
Multicultural Community Engagement
Burt’s Bees: First To Use Omnicom’s Diverse Creators Network
Over the last decade, Burt's Bees has pushed themselves to champion inclusion and diversity through…
Multicultural Community Engagement
De Viaje Con Los Derbez 2
With such a high caliber show we knew that the show would act as “silver arrow” content with the go…
Multicultural Community Engagement
El Pollo Loco - Dia de los Muertos
Día de los Muertos is one of the most cherished holidays in Mexican culture, and consequently, a ma…
Multicultural Community Engagement
Get NYC vaccinated!
Epicenter-NYC may be small, but its impact among the communities we serve has changed lives and eve…
Multicultural Community Engagement
HBO Asian Pacific American Short Film Competition LA + NY Event Series 2021
The main goal of HBO’s Asian Pacific American Visionaries campaign was to continue developing the p…
Multicultural Community Engagement
Heinz - The Black Kitchen Podcast
Back in April 2021, Heinz, the LEE Initiative and Southern Restaurants for Racial Justice partnered…
Multicultural Community Engagement
Hollister Good Vibras Latinx Collective
At Hollister, we have been on an ongoing journey to amplify BIPOC voices - and listening to our Gen…
Multicultural Community Engagement
How Our Series on Ethnic and Religious Minorities Bridged Conversations Across Diverse Communities
Being part of Al Jazeera Media Network, whose motto is “voice of the voiceless,” it was important f…
Multicultural Community Engagement
I Gotta Story to Tell – TRT World
I Gotta Story To Tell is a digital series built from the ground up by a young generation of produce…
Multicultural Community Engagement
Isabel Allende
The objective was to create awareness for Isabel: The Intimate Story Of Isabel Allende and authenti…
Multicultural Community Engagement
LaLiga Multicultural Content Strategy for North America
Entering the North American market in 2018 through a joint venture with Relevent Sports Group, LaLi…
Multicultural Community Engagement
Latin X Campaign
Celebrating inclusivity for all Latines: Black Latines, Asian Latines, Indigenous Latines, and Tran…
Multicultural Community Engagement
Romeo Santos: King of Bachata
To accomplish our objectives, we utilized technology, and created a one-week COVID compliant pop-up…
Multicultural Community Engagement
Take on Anything with Facebook Groups
Our ambition was to show the world the unique, people powered value hidden inside Facebook Groups. …
Multicultural Community Engagement
Uncovering TNBC: Stories of Resilience
Not all breast cancer patients feel a sense of community every October during Breast Cancer Awarene…
Multicultural Community Engagement
VH1's Growing Up Black
The goal of Growing Up Black is to learn about what it’s like growing up Black in America from the …
Multicultural Community Engagement
VH1's LGBTQ Herstory Month
In recognition of LGBT History Month (October), the RuPaul’s Drag Race team gathered and photograph…
Multicultural Community Engagement
Visa Uses Data To Boost Black-owned Small Businesses
Going into the 2020 holiday season during a global pandemic, consumer spending was on the rise. Vis…
Multicultural Community Engagement
Women’s History Month: Women x Women
2020 was a difficult year for everyone, particularly for women who were disproportionately impacted…
Multicultural Community Engagement
Your Attention Please: Initiative 29
Hulu’s original series, Your Attention Please, shines a spotlight on contemporary individuals whose…
Multicultural Community Engagement
grown-ish: Black Student Union
Grown-ish follows Zoey Johnson as she heads to college and begins her hilarious journey to adulthoo…