THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Multicultural Community Engagement

This award honors a brand organization or institution that use social media or digital to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.

Winner

Multicultural Community Engagement
winner
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded …

Finalists

Multicultural Community Engagement
finalist
gold honor
audience honor
Adobe Diverse Voices: 'When I See Myself'
In celebration of Black creativity, Adobe and Complex partnered on an impactful campaign dedicated …
Multicultural Community Engagement
finalist
silver honor
#BuyBlack Friday Show
Small businesses are the heartbeat of our communities and many are facing an economic crisis, due t…
Multicultural Community Engagement
finalist
silver honor
HBO Insecure S4 - Virtual Block Party
Each year, fans of the Emmy-nominated HBO comedy series, Insecure, look forward to the new season a…
Multicultural Community Engagement
finalist
ACADEMY DIALOGUES: IT STARTS WITH US
The Academy of Motion Picture Arts and Sciences presented a new series of virtual panels for member…
Multicultural Community Engagement
finalist
More than a Vote
Tap Black content creators across 8 swing states in U.S markets to help galvanize the Black communi…
Multicultural Community Engagement
finalist
Pepsi Trademark, Unmute Your Voice
Latinos make up the nation's largest share of nonwhite voters. A record 32 million Latinos make up …

Nominees

Multicultural Community Engagement
America The Beautiful
The murder of George Floyd prompted a national reckoning around race in America. Over the course of…
Multicultural Community Engagement
Color & Capital For Good: An Eastern Bank initiative dedicated to closing Boston’s racial wealth gap
With over 200 years in business, Eastern Bank has a long history of doing what's right and smart an…
Multicultural Community Engagement
Cricket's #HearMeOut Campaign
Cricket Wireless wanted to create a program that would drive brand affinity and help turn up the vo…
Multicultural Community Engagement
Facebook Elevate: On the Rise. Together.
Facebook Elevate was launched in 2018 by a group of enterprising Black and Latinx & Hispanic Facebo…
Multicultural Community Engagement
Family Style is Back for Seconds
The objective of season 2 of Family Style was originally very similar to that of season 1, to reach…
Multicultural Community Engagement
Father's Day Taken
On May 25, 2020, the most important news story in America was sparked by a dad who did not make it …
Multicultural Community Engagement
LIVES
As a nation, America has become numb to the loss of Black lives at the hands of police around the c…
Multicultural Community Engagement
Mobilizing Infrequent Voters of Color to Elect Biden-Harris
The Service Employees International Union (SEIU) is composed of 2 million members -- the majority o…
Multicultural Community Engagement
P-Valley Social Campaign: Welcome to The Pynk
The key to turning this southern-fried series into a cultural phenomenon? Authenticity. Katori Hall…
Multicultural Community Engagement
Protest + Vote = Change
2020 caused the entire nation — in fact, the entire world — to reckon with the injustices and inequ…
Multicultural Community Engagement
Stockton
Generate buzz, awareness and tune-in for the HBO Original documentary Stockton on My Mind through p…
Multicultural Community Engagement
Summit Credit Union - Diversity Video
Following the police-related death of George Floyd in May 2020, protests erupted across the country…
Multicultural Community Engagement
Target #BlackBeyondMeasure
In light of 2020's cultural movement around racial and social injustice, Target created a social st…
Multicultural Community Engagement
The Chi: Season 3 Marketing Campaign
The Chi is a drama that tells the story of a vibrant and beautiful Chicago community balancing the …
Multicultural Community Engagement
Univision's Se Habla USA
As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, inform…
Multicultural Community Engagement
YouTube's Hispanic Heritage Month
Hispanic Heritage Month (HHM) pays tribute to the generations of Hispanic Americans who have positi…