5th Annual Shorty Social Good Awards Categories


The early deadline is on Wednesday, June 24th, 2020.

From the 12th Annual Shorty Awards Best Multicultural Community Engagement

This award honors a brand organization or institution that use social media to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.

Finalists

finalist
Black Girl Beauty
Black Girl Beauty is a YouTube-first series produced by VH1, hosted by on-air personality Gia Peppers, and featuring a panel of celebrity and social media influencer guests discussing their experiences navigating current beauty standards for women of color. The goal of this six-episode series is, in short, to shed light on issues in the beauty ind…
finalist
BuzzFeed's Cocoa Butter
In today’s political and social climate, elevating black voices and spotlighting black culture is more important than ever. From Twitter and Tik Tok to Instagram and  black culture continues to drive conversation around pop culture -- Cocoa Butter aims to create a safe space to have discussions around the issues affecting black communities, acknow…
finalist
Family Style - A Seat at the Table
While there are cooking and travel shows with Asians, there's never been quite a show like Family Style, from Stage 13 and the creative minds of Justin Lin's production company YOMYOMF, which focuses on Asian food and pop culture stateside and beyond, featuring Asian talent in front and behind the camera. Family Style isn't hosted by celebrity che…
finalist
audience
Molly of Denali
The purpose of the Molly of Denali social media campaign is to create an online community for fans of the series and to give Alaska Native culture another avenue to be celebrated. Our social media channels are meant to help amplify some of the educational values of the show and to make sure fans can find complimentary materials like apps, games, a…
finalist
Verizon Gives You MAS
The telecommunications industry has become an immensely competitive market, with top companies fighting for market share wherever and however they can. Using strategic research, Verizon identified Hispanic millennials as a significant growth opportunity for the business, but they had one large obstacle to overcome: The Hispanic community did not s…

Nominees

First Ever In-Language and In-Culture Pharma Social Initiative
Eli Lilly and Company’s purpose is to unite caring with discovery to create medicines that make life better for people around the world. That's why the U.S. multicultural marketing team, in partnership with the consumer social media team and brand team, along with cross-functional partners, sought to make Lilly the very first pharmaceutical company to creat…
Google Pixel 4: Rebel for Reggaeton
To make the Pixel 4 famous, we celebrated its first-to-market feature, Motion Sense, which enables users to change or restart a song by making a swiping motion above the phone. With the Pixel 4, we knew we had something truly special in our hands. Our analysis found that a segment of Latin X consumers were a mobile-first audience, with 43% “planning a sm…
La Próxima Generación
Continuing the LA Tourism Board's inclusive message of "Everyone is Welcome," we enlisted Bricia Lopez, co-owner of the James Beard Award winning Oaxacan restaurant, Guelaguetza, to help tell the generational story of LA's diverse culinary scene. As the host of "La Próxima Generación," Bricia interviewed three of her fellow next generation restaurateurs: Gi…
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
According to the 2015 Religious Landscape Survey by the Pew Research Center, American millennials—persons born between the years 1981 and 1996—are less religious than older Americans.[1] While millennials are less likely to ascribe to traditional forms of religious observance, the study maintains that they remain religious nonetheless. With the rise of the …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!