THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 11th Annual Shorty Awards Best Multicultural Community Engagement

This award honors a brand organization or institution that use social media to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.

Nominees

#BLACKGIRLSDO: Essence Festival 2018
We know just how much #BlackGirlsDo and we know just how wonderful they are. Pantene wanted a way t…
#ReignOn Essence Festival 2018
"It's handled! – Black Women Everywhere" is a popular t-shirt. Black women are truly boss women – k…
Astronomy Club
The objective with Astronomy Club, starring the improv group of the same name, was to amplify the g…
finalist
audience honor
BOYS OF NUNAVUT
In the Inuit Nunangat region of Northern Canada, suicide rates range from 5-25 times the national a…
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American commu…
finalist
Fenty Beauty
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best …
winner
Know Your Girls
Black women in America are more than 40 percent more likely to die from breast cancer than white wo…
Nike x LeBron James x Harlem Fashion Row x ESSENCE "The Strongest"
The campaign objective was to inspire multicultural women around the world to be the "strongest" by…
Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)
Establish Pizza Hut as the official pizza for football fans and create an emotional connection thro…
finalist
The Chi
Welcome to The Chi, a SHOWTIME original series from creative powerhouses Lena Waithe and Common, wh…
finalist
The Power of Black Women
In the wake of Democrat Doug Jones' 2017 win in Alabama, #ThankYouBlackWomen took off as a hashtag …
Univision: Imagine a Life Without #SEHablaUSA
If you didn't know, Univision is an American media company that started the nation's first Spanish …
WW, Horizon & Kin: WW Freestyle Campaign
WW wanted to bring its Freestyle program to the forefront for key targets of new moms and AA women …
finalist
Wild 'N Out
Prior to Season 10 of Wild 'N Out, there wasn't much strategy surrounding its social presence. Howe…