THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best Multicultural Community Engagement

This award honors a brand organization or institution that use social media to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.

Winner

Multicultural Community Engagement
winner
Know Your Girls
Black women in America are more than 40 percent more likely to die from breast cancer than white wo…

Finalists

Multicultural Community Engagement
finalist
audience honor
BOYS OF NUNAVUT
In the Inuit Nunangat region of Northern Canada, suicide rates range from 5-25 times the national a…
Multicultural Community Engagement
finalist
Fenty Beauty
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best …
Multicultural Community Engagement
finalist
The Chi
Welcome to The Chi, a SHOWTIME original series from creative powerhouses Lena Waithe and Common, wh…
Multicultural Community Engagement
finalist
The Power of Black Women
In the wake of Democrat Doug Jones' 2017 win in Alabama, #ThankYouBlackWomen took off as a hashtag …
Multicultural Community Engagement
finalist
Wild 'N Out
Prior to Season 10 of Wild 'N Out, there wasn't much strategy surrounding its social presence. Howe…

Nominees

Multicultural Community Engagement
#BLACKGIRLSDO: Essence Festival 2018
We know just how much #BlackGirlsDo and we know just how wonderful they are. Pantene wanted a way t…
Multicultural Community Engagement
#ReignOn Essence Festival 2018
"It's handled! – Black Women Everywhere" is a popular t-shirt. Black women are truly boss women – k…
Multicultural Community Engagement
Astronomy Club
The objective with Astronomy Club, starring the improv group of the same name, was to amplify the g…
Multicultural Community Engagement
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American commu…
Multicultural Community Engagement
Nike x LeBron James x Harlem Fashion Row x ESSENCE "The Strongest"
The campaign objective was to inspire multicultural women around the world to be the "strongest" by…
Multicultural Community Engagement
Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)
Establish Pizza Hut as the official pizza for football fans and create an emotional connection thro…
Multicultural Community Engagement
Univision: Imagine a Life Without #SEHablaUSA
If you didn't know, Univision is an American media company that started the nation's first Spanish …
Multicultural Community Engagement
WW, Horizon & Kin: WW Freestyle Campaign
WW wanted to bring its Freestyle program to the forefront for key targets of new moms and AA women …