THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 11th Annual Shorty Awards Best Multicultural Community Engagement

This award honors a brand organization or institution that use social media to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.

Winner

Multicultural Community Engagement
winner
Know Your Girls
Black women in America are more than 40 percent more likely to die from breast cancer than white wo…

Finalists

Multicultural Community Engagement
finalist
audience honor
BOYS OF NUNAVUT
In the Inuit Nunangat region of Northern Canada, suicide rates range from 5-25 times the national a…
Multicultural Community Engagement
finalist
Fenty Beauty
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best …
Multicultural Community Engagement
finalist
The Chi
Welcome to The Chi, a SHOWTIME original series from creative powerhouses Lena Waithe and Common, wh…
Multicultural Community Engagement
finalist
The Power of Black Women
In the wake of Democrat Doug Jones' 2017 win in Alabama, #ThankYouBlackWomen took off as a hashtag …
Multicultural Community Engagement
finalist
Wild 'N Out
Prior to Season 10 of Wild 'N Out, there wasn't much strategy surrounding its social presence. Howe…

Nominees

Multicultural Community Engagement
#BLACKGIRLSDO: Essence Festival 2018
We know just how much #BlackGirlsDo and we know just how wonderful they are. Pantene wanted a way t…
Multicultural Community Engagement
#ReignOn Essence Festival 2018
"It's handled! – Black Women Everywhere" is a popular t-shirt. Black women are truly boss women – k…
Multicultural Community Engagement
Astronomy Club
The objective with Astronomy Club, starring the improv group of the same name, was to amplify the g…
Multicultural Community Engagement
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American commu…
Multicultural Community Engagement
Nike x LeBron James x Harlem Fashion Row x ESSENCE "The Strongest"
The campaign objective was to inspire multicultural women around the world to be the "strongest" by…
Multicultural Community Engagement
Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)
Establish Pizza Hut as the official pizza for football fans and create an emotional connection thro…
Multicultural Community Engagement
Univision: Imagine a Life Without #SEHablaUSA
If you didn't know, Univision is an American media company that started the nation's first Spanish …
Multicultural Community Engagement
WW, Horizon & Kin: WW Freestyle Campaign
WW wanted to bring its Freestyle program to the forefront for key targets of new moms and AA women …