Best Multicultural Community Engagement in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 11th Annual Shorty Awards Best Multicultural Community Engagement

This award honors a brand organization or institution that use social media to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.

Winner

Multicultural Community Engagement

Know Your Girls

Black women in America are more than 40 percent more likely to die from breast cancer than white women. In communities across the U.S., black women are more likely to be diagnosed younger, at later stages and with more aggressive forms of the disease. To address this health disparity, the Ad Council and Susan G. Komen® created the "Know Your Girls…

Finalists

Multicultural Community Engagement

BOYS OF NUNAVUT

In the Inuit Nunangat region of Northern Canada, suicide rates range from 5-25 times the national average. The highest risk group is Inuit males aged 15-29, with rates almost 40 times the national average. In light of this, the Movember Foundation is funding a bespoke program to address this crisis. This short film, The Boys of Nunavut, shows the …

Multicultural Community Engagement

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched Fenty Beauty "so that women everywhere would be included", focusing on a wide range of traditionally hard-to-match skin tones,…

Multicultural Community Engagement

Welcome to The Chi, a SHOWTIME original series from creative powerhouses Lena Waithe and Common, which focuses on life in the South Side of Chicago. Through our social campaign, we sought to drive awareness and generate excitement among African-American audiences, through a presence that would extend the viewing experience. Content provided a wind…

Multicultural Community Engagement

The Power of Black Women

In the wake of Democrat Doug Jones' 2017 win in Alabama, #ThankYouBlackWomen took off as a hashtag after exit polling showed that 98% of Black women voters helped hand Jones his victory. In the wake of that victory, MoveOn sought to highlight the often unacknowledged but critically central role that Black women play in the progressive movement by …

Multicultural Community Engagement

Prior to Season 10 of Wild 'N Out, there wasn't much strategy surrounding its social presence. However, after some quick analysis, we realized that with a little push and focus, Wild 'N Out could become an internet phenomenon. Our objective was simple…increase social following and engagement across the board to make WNO an internet sensation and i…

Nominees

Multicultural Community Engagement

#BLACKGIRLSDO: Essence Festival 2018

We know just how much #BlackGirlsDo and we know just how wonderful they are. Pantene wanted a way to celebrate this love while establishing a lasting, organic relationship with more shoppers in the process. We knew that this would require two powerful elements: Showcasing what makes AA women so amazing, and staying 100% true and authentic to our brand and o…

Multicultural Community Engagement

#ReignOn Essence Festival 2018

"It's handled! – Black Women Everywhere" is a popular t-shirt. Black women are truly boss women – keeping career, kids, spouse, extended family, finances all in order while still finding time for themselves and doing it all with a great sense of style. These women are the epicenter of Walmart's Busy Families target. The Essence Festival in New Orleans offer…

Multicultural Community Engagement

The objective with Astronomy Club, starring the improv group of the same name, was to amplify the group's unique blend of original, relatable comedy and provocative social commentary.

Multicultural Community Engagement

AT&T wanted to create a long-term communications platform geared towards the African American community, positioning the brand as the go-to premium service for wireless, internet, and entertainment that speaks to the culture.

Multicultural Community Engagement

Nike x LeBron James x Harlem Fashion Row x ESSENCE "The Strongest"

The campaign objective was to inspire multicultural women around the world to be the "strongest" by spotlighting Black women designers, who are dramatically underrepresented in today's fashion industry.According to the Council of Fashion Designers of America, one of the fashion industry's most prominent trade organizations, only 3% of its members are Black.…

Multicultural Community Engagement

Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)

Establish Pizza Hut as the official pizza for football fans and create an emotional connection through content, all at scale.

Multicultural Community Engagement

Univision: Imagine a Life Without #SEHablaUSA

If you didn't know, Univision is an American media company that started the nation's first Spanish language television network. They celebrate Hispanic & Latino culture, and cater to the Spanish citizens of the U.S. with their content. It's no surprise that they'd be the first to act upon a sense of growing anti-Hispanic rhetoric in America.They came to us …

Multicultural Community Engagement

WW, Horizon & Kin: WW Freestyle Campaign

WW wanted to bring its Freestyle program to the forefront for key targets of new moms and AA women looking for a livable and flexible weight loss program that could fit into their busy lives. WW wanted to ensure viewers understood the breadth of the WW offering via the easy to use SmartPoints system, world-class app and community support via their proprieta…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.