11th Annual Shorty Awards Categories

See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Multicultural Community Engagement

This award honors a brand organization or institution that use social media to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.
Start an entry in this category
#BLACKGIRLSDO: Essence Festival 2018
We know just how much #BlackGirlsDo and we know just how wonderful they are. Pantene wanted a way to celebrate this love while establishing a lasting, organic relationship with more shoppers in the pro...
In the Inuit Nunangat region of Northern Canada, suicide rates range from 5-25 times the national average. The highest risk group is Inuit males aged 15-29, with rates almost 40 times the national aver...
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American community, positioning the brand as the go-to premium service for wireless, internet, and entertainment tha...
Know Your Girls
Black women in America are more than 40 percent more likely to die from breast cancer than white women. In communities across the U.S., black women are more likely to be diagnosed younger, at later sta...
Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)
Establish Pizza Hut as the official pizza for football fans and create an emotional connection through content, all at scale.
The Power of Black Women
In the wake of Democrat Doug Jones' 2017 win in Alabama, #ThankYouBlackWomen took off as a hashtag after exit polling showed that 98% of Black women voters helped hand Jones his victory. In the wake of...
Univision: Imagine a Life Without #SEHablaUSA
If you didn't know, Univision is an American media company that started the nation's first Spanish language television network. They celebrate Hispanic & Latino culture, and cater to the Spanish citize...
WW, Horizon & Kin: WW Freestyle Campaign
WW wanted to bring its Freestyle program to the forefront for key targets of new moms and AA women looking for a livable and flexible weight loss program that could fit into their busy lives. WW wanted...
Wild 'N Out
Prior to Season 10 of Wild 'N Out, there wasn't much strategy surrounding its social presence. However, after some quick analysis, we realized that with a little push and focus, Wild 'N Out could becom...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019