CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

BOYS OF NUNAVUT

Finalist in Multicultural Community Engagement

Audience Honor in Multicultural Community Engagement

Objective

In the Inuit Nunangat region of Northern Canada, suicide rates range from 5-25 times the national average. The highest risk group is Inuit males aged 15-29, with rates almost 40 times the national average. In light of this, the Movember Foundation is funding a bespoke program to address this crisis. This short film, The Boys of Nunavut, shows the program in action, and what it means to be a part of it.

Strategy

To explore and demonstrate the effectiveness of land-based programs in improving mental health & wellbeing, the Movember Foundation has funded a Circumpolar program in Northern Canada. A team led by Michael Jong from the Labrador & Grenfell Health Authority and Gwen Healey from Qaujigiartiit Health Research Centre worked with six community sites to implement and evaluate a variety of initiatives. The program takes at-risk youth out on the land with an experienced hunter who teaches traditional Inuit skills and knowledge to live off the land. The participants learn resilience and self-dependence and through this experience strengthen the ties to their cultural heritage and community.

Results

Boys of Nunavut is a powerful, moving and necessary documentary about the mental health crisis taking place situated in Arviat, Nunavut. Director Andrew Maguire's film shines a light on this issue caused by the loss of identity as a result of assimilation, and the hope that is the Young Hunters Program, an initiative created by community members to help at-risk youth.

The project is showing considerable promise as a means of addressing the needs of young men and boys. Against a backdrop where 1 in 200 young people take their life each year, not one participant in the Young Hunters' Program has been lost to suicide since the project began.

Media

Video for BOYS OF NUNAVUT

Produced by

The Movember Foundation

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.