THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 11th Annual Shorty Awards

Astronomy Club

Entered in Multicultural Community Engagement

Objectives

The objective with Astronomy Club, starring the improv group of the same name, was to amplify the group's unique blend of original, relatable comedy and provocative social commentary.

Strategy and Execution

Using genre storytelling and TV parodies to skewer culture, Astronomy Club takes on everything from dating in the digital age to race relations and gender dynamics in shareable, provocative sketches that hit on familiar societal and historical tropes with a unique comedic lens.

Results

Astronomy Club garnered 1.5 million views across YouTube and Facebook, with 32,000 engagements across platforms. Astronomy Club was among the most-engaged-with digital original series. Vulture wrote up the series, call it "Comedy Central's Best New Digital Series".

Media

Video for Astronomy Club

Entrant Company / Organization Name

Comedy Central - Viacom

Entry Credits