ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Black Girl Beauty

Finalist in Multicultural Community Engagement

About this entry

Black Girl Beauty is a YouTube-first series produced by VH1, hosted by on-air personality Gia Peppers, and featuring a panel of celebrity and social media influencer guests discussing their experiences navigating current beauty standards for women of color. The goal of this six-episode series is, in short, to shed light on issues in the beauty industry that are under-represented and deserve more attention in the media. Issues tackled include blackfishing, colorism, the influence of drag culture on beauty, and how a woman’s hair can define her. The series was developed and produced primarily by and for women of color, to address experiences that are not widely discussed on major media platforms.

Why does this entry deserve to win?

Each episode of Black Girl Beauty focuses on a hot-button issue that has been a target of social media conversation, and we sought to capitalize on these social conversations by covering them with experts on those topics. An episode on colorism features reality star Amara La Negra discussing her storyline as an Afro-Latina musician on Love & Hip Hop Miami whose identity and career is defined by her co-stars’ opinions of how she presents herself, physically and culturally. The same episode features the journalist, Eloho, who broke a story on the concept of blackfishing, gained press and social attention for its discussion on white people co-opting other cultures and beauty for personal gain. And an episode on cancel culture discusses the positive and negative effects of black influence on businesses, and black spending power. The panel format allowed for debate and sparked conversations from multiple points of view and encouraged fan engagement on social media platforms. The conversation continues across social media where we solicited fan reaction to episodes on a new, dedicated Instagram account, @VH1BlackGirlBeauty, as well as our brand accounts.

Results

On YouTube, the franchise has received over 161K views, and YouTube Stories has received over +3M views and nearly 11K likes, comments and shares to date. The format proves to be incredibly successful on our social platforms, garnering over 1.3M views across all of VH1’s social accounts. More intriguing has been the overwhelmingly positive sentiment and the value attached to these comments. Fans feel seen by the show and express gratitude and appreciation for the overall series as well as the themes addressed in each episode. “This is what we need. More Black Positivity!!!!!! Love this.” “I’m watching this and crying right now, because we are descendants from our motherland and nobody can take this away from us!!”

Media

Video for Black Girl Beauty

Produced by

VH1

Link

Entry Credits