ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

BuzzFeed's Cocoa Butter

Finalist in Multicultural Community Engagement

About this entry

In today’s political and social climate, elevating black voices and spotlighting black culture is more important than ever. From Twitter and Tik Tok to Instagram and  black culture continues to drive conversation around pop culture -- Cocoa Butter aims to create a safe space to have discussions around the issues affecting black communities, acknowledge the work of black icons and newsmakers and celebrate black identity in all of its hues and shades.

Why does this entry deserve to win?

Cocoa Butter was launched in 2015 under the umbrella of BuzzFeed’s social and distributed teams where the BuzzFeed audience could catch up on all things black pop culture. Today, Cocoa Butter functions as its own brand, producing original content that is amplifying the voices of underrepresented audiences. 

ORIGINAL CONTENT:

Cocoa Butter creates original content that reflects the stories of people of color. Viral hits like Grandmothers Try Other Grandma’s 's Sweet Potato Pie, Black Dads Try Other Black Dads' Barbecue,   Black Grandparents Play Never Have I Ever and Haitians Try Other Haitian's Kremas have reached more than 55 million lifetime views and has amassed a fanbase of more than 2 million faithful followers.

THE ERA:

In 2019, Cocoa Butter premiered its first-ever serialized project, “Cocoa Butter’s The Era” on Facebook Watch. Executive produced & hosted by Cocoa Butter lead Chantal Rochelle and directed by video producer Jameer Pond, “Cocoa Butter’s The Era” reminisces on the shared nostalgia of all things ‘90s by looking back at the most iconic moments of the decade. The  series featured era-defining celebrities like Eve, Debbie Allen, Questlove, Taye Diggs and Loretta Devine in a whole new light -- sharing hot takes, never before told stories and pivotal moments that shaped the 1990s and rooted so much of our culture today. The series received hundreds of thousands of views, and hundreds of points of engagement.

Results

Cocoa Butter has found viral success in community-driven content that bonds audiences over shared experiences, touches on the issues that matter, and provides a fresh lens on black culture. With an authentic and relatable approach to storytelling, Cocoa Butter has created a safe space for its audience to celebrate identity.

Media

Video for BuzzFeed's Cocoa Butter

Produced by

BuzzFeed

Link