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Special Project

Special Project
From the 15th Annual Shorty Awards

Target & Marvel Studios' Black Panther: Wakanda Forever

Finalist in Brand Partnership, Multicultural Community Engagement

Entered in Integrated Campaign


With the release of Marvel Studios’ Black Panther: Wakanda Forever in 2022, Target and Marvel Studios launched a deep strategic and creative endeavor to unite the enterprise of Target with the MCU, add to the Marvel canon, and make an impact within Black communities.

We set out to create an invitation to a world that is both aspirational and accessible; leveraging the characters and stories of Black Panther: Wakanda Forever that best align with three iconic brands — Marvel, LEGO and Target.

This multi-faceted campaign fully centers the ingenuity, possibility and optimism of Black women and girls, celebrates culture, and how, together, we can achieve more.

“Through this work, our goal is to affirm and amplify the creativity of Black women who are focused and fearless in redefining what’s possible in the world and are inspiring the next generation of Black girls to dream, build, and lead in their own ways, with their own voice,” Todd Waterbury, Target Chief Creative Officer, for Adweek.

Strategy and Execution

Black Panther’s portrayal of Black female leads crafts a unique vision of womanhood, both inspiring and empowering, for everyone. The women of the film showcase their strength and ingenuity through storylines that reinforce their humanity.  Our marketing strategy was grounded in a desire to build towards a better, more expansive world through collective action to prove we are stronger as a community. Together, with Marvel and LEGO, we set out to help turn Black Panther’s vision into a reality by uplifting community and encouraging participation in cultivating a world where we all belong. 

How we brought this world to life: 

We discovered that to cultivate a world where we all belong, we must create spaces to feel, hear, and see belonging. 


Kev Features: 

DRIVE discovery 



Our first ever studio partnership with Disney was a massive success! 


Video for Target & Marvel Studios' Black Panther: Wakanda Forever

Entrant Company / Organization Name

Target, Marvel Studios


Entry Credits