THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Brand Partnership

This award honors an outstanding partnership with a brand to achieve measurable results.

Winner

Brand Partnership
winner
"Live From The Upside Down"
Doritos partnered with Netflix's Stranger Things to put on the greatest concert that never happened…

Finalists

Brand Partnership
finalist
gold honor
The Milestone Initiative: Harnessing the Power of Representation in Comics
Stories matter. For our stories to represent the world we live in, the storytellers must reflect th…
Brand Partnership
finalist
silver honor
Bose – Sound Escape (21 Savage x Complex x Oseanworld)
Bose is facing a period of transformation. For years, its reputation for quality has been one of th…
Brand Partnership
finalist
bronze honor
Absolut.Land
At the close of 2021, sales for the overall liquor industry were booming. The vodka category, howev…
Brand Partnership
finalist
Ancestry/The Atlantic- Reclaiming Identity: A Tribute to a Lost Japanese American Legacy
The recent release of the 1950’s Census opened a window into one of the most transformative periods…
Brand Partnership
finalist
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
Brand Partnership
finalist
LEGO® DOTS x The Sims: Self-expression in a Digital World
Launched in 2020, LEGO® DOTS was developed to offer a new pattern of play for girls to express them…
Brand Partnership
finalist
My Squishy Little Dumplings
In partnership with the toy company Wowee, we aimed to create a new digital-first IP on YouTube to …
Brand Partnership
finalist
Ram x Yellowstone Set Tour
As a partner to Yellowstone since its very first season, in 2022, Ram came to Paramount looking to …
Brand Partnership
finalist
audience honor
Rascal + Friends - CoComelon Partnership
Rascal + Friends, the fastest-growing diaper brand globally and  #1 liked and followed diaper brand…
Brand Partnership
finalist
Ski for All (Case Study)
Across the travel industry, the winter season traditionally sees slower visitation. This led to our…
Brand Partnership
finalist
Superior Bowl
Michelob ULTRA’s integrated Super Bowl campaign took over not just the Super Bowl, but the entire S…
Brand Partnership
finalist
Target & Marvel Studios' Black Panther: Wakanda Forever
With the release of Marvel Studios’ Black Panther: Wakanda Forever in 2022, Target and Marvel Studi…
Brand Partnership
finalist
Tourism Australia x The Wiggles: Holiday the Wiggly Way by Digitas ANZ
In 2021, with borders still closed, tourist visitation in Australia was way down. To support the in…
Brand Partnership
finalist
ULTRA x NBA Jam
As the beer that stands for enjoyment, we chose the ultimate moment of enjoyment in sports – the NB…

Nominees

Brand Partnership
"Talent Insider” from Indeed, Insider, EssenceMediacom, and Steel Digital Cinema
THE OBJECTIVE: HUMANIZE INDEED TO BE A HIRING PARTNER, NOT JUST A TOOL. Indeed is the No. 1 job …
Brand Partnership
94th Oscars Red Carpet Portrait Studio: In Partnership with People Magazine & Entertainment Weekly
For the first time, the Academy partnered with People Magazine and Entertainment Weekly to create t…
Brand Partnership
94th Oscars x TikTok Partnership
The Academy of Motion Picture Arts and Sciences and TikTok, partnered to create a variety of conten…
Brand Partnership
A Partnership Powered by Pure Joy: Mendocino Farms x La La Land Kind Café
With only 1 in 4 people residing in a Mendocino Farms Texas trade area aware of the brand, the rest…
Brand Partnership
Advocate Health Care All-Star x Chicago Bears Patient Trip
Partnership Objectives: Through an integrated approach, activate our brand strategy to suppor…
Brand Partnership
Archer School For Girls x Teen Vogue: Teen Vogue Summit 2022
The Archer School for Girls and Teen Vogue joined forces in 2022 to build brand awareness for Arche…
Brand Partnership
Best Brand Collaboration
Intuition Media Group collaborated with our longtime client, Canon U.S.A., to help produce a large-…
Brand Partnership
Betches x essie "Hands All In"
Betches partnered with essie to help amplify and drive awareness of essie’s “Hands All In” initia…
Brand Partnership
Coors Light: Chill Polish
Nowadays, fewer people are drinking beer even though everyone and their mother brews it. With a baj…
Brand Partnership
Davante Adams x MGM Resorts International
Welcome NFL All-pro wide receiver Davante Adams to the Las Vegas Raiders. In a city full of star pe…
Brand Partnership
Delta SkyMiles American Express Presents "More than a Destination: Yellowstone Travel Stories"
American Express came to Paramount looking to increase consideration for the Delta SkyMiles America…
Brand Partnership
Delta SkyMiles x Starbucks Loyalty Launch Campaign
At Delta, one of the many ways we connect the world and drive value for our customers is through ou…
Brand Partnership
Democratizing Space Travel Through the Power of Dreams
With the united goal of democratizing space travel for all of humanity, Omaze (an online charity fu…
Brand Partnership
Dragstravaganza x Canva
Brand Partnership
Flavors of Wakanda
The original Black Panther was such an experience for A Dozen Cousins’ founder, Ibraheem Basir, tha…
Brand Partnership
Formula One x MGM Resorts International
MGM Rewards partnered with professional race car driver and social media Influencer, Lindsay Brewer…
Brand Partnership
Headspace and Pinterest: Creator Mental Wellbeing
Creators are on the front lines of Pinterest making content that inspires people to create a life t…
Brand Partnership
Hogwarts Legacy x Weston Mckennie Activation
To raise awareness and increase buzz for the launch of the Hogwarts Legacy video game, we developed…
Brand Partnership
Khakis in the Metaverse: State Farm Park x iHeartLand
State Farm's charter to revolutionize their 100-year-old brand through the lens of future-forward m…
Brand Partnership
Kraft Mayo Couture
Context: Kraft Real Mayo is the mayo for mayo people. We're on a mission to champion people who …
Brand Partnership
Lenovo x Formula 1® Brand Partnership
This year Lenovo announced a multi-year deal as an Official Technology Partner of Formula 1®. To br…
Brand Partnership
NBA x Art Basel
In year one, fans went wild for Michelob ULTRA’s NBA team cans. For the 2022-2023 season, the brand…
Brand Partnership
Pizza Pursuit
Due to the pandemic, food delivery apps experienced rapid growth especially among millennials, so P…
Brand Partnership
Rap Sh!t
HBO Max’s new series Rap Sh!t is a comedic, honest, and soberingly blunt portrayal of two young Bla…
Brand Partnership
Runway Runway
After the pandemic lockdowns, small businesses were suffering–and that had particular significance …
Brand Partnership
Ryan's World Titan Universe x Drone Racing League (DRL)
Ryan’s World, the #1 YouTuber for kids 3-9 with over 76B lifetime views, and DRL (Drone Racing Leag…
Brand Partnership
Scaling an Fashion Brand from $3 to $8m at 10x ROAS
Our agency was thrilled to partner with Hampden Clothing, a fashion boutique business, in June 2021…
Brand Partnership
Scopely's “Stumble Guys x Hot Wheels™” Campaign
Scopely is a global interactive entertainment and video game company, home to many top-grossing, aw…
Brand Partnership
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Brand Partnership
Shoplooks x Neiman Marcus: Impactful Growth with Influencer Stories
Neiman Marcus wasn’t exempt from the economic effects of a global health crisis. As a major marketi…
Brand Partnership
SoundCloud Labor of Love Presented by Kia & SiriusXM
In 2022, KIA tapped SoundCloud to bring its brand positioning - “Movement that Inspires” - to life …
Brand Partnership
Squishmallows x Vidcon 2022
The objective was to create a buzzworthy, attention-grabbing presence for Squishmallows at VidCon, …
Brand Partnership
Taking a REAL Vacation with Princess Cruises
As the pandemic began to subside in 2022, people started turning to travel with a newfound fervor. …
Brand Partnership
W Hotels x Cercle
W Hotels’ authentic passion for music has always set us apart from other brands in the luxury trave…
Brand Partnership
Webex by Cisco x Female Founders Collective: THE NORTH
In 2021, female founders in the U.S secured a mere two percent of venture funds. To help address th…