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94th Oscars Red Carpet Portrait Studio: In Partnership with People Magazine & Entertainment Weekly

Entered in Art Direction, Brand Partnership, Images

Objective

For the first time, the Academy partnered with People Magazine and Entertainment Weekly to create this year’s stylized Oscars Red Carpet Portrait Studio.

Strategy

Known for her soulfulness, color and use of texture, photography visionary Adrienne Raquel, was tapped to capture the glamour and diversity of this historic Oscars. Dozens of attendees were guided into the portrait studio for capture before entering the Oscars ceremony. 

Results

Over 43 Oscar winners, nominees and attendees were captured and released on the Academy social channels receiving multimillion organic impressions and engagements.

Media

Entrant Company / Organization Name

Academy of Motion Picture Arts and Sciences

Links