THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 15th Annual Shorty Awards

Headspace and Pinterest: Creator Mental Wellbeing

Entered in Brand Partnership

Objectives

Creators are on the front lines of Pinterest making content that inspires people to create a life they love. On Oct 10th, Pinterest announced a first-of-its-kind global partnership with Headspace, which offers a range of tools for managing stress, increasing positivity, improving sleep and much more. The partnership invited hundreds of thousands of eligible creators to receive a free 6-month subscription to Headspace across 20 countries around the world – from Brazil to Germany, the US to Japan. Pinterest is the first and only tech platform to provide such an offering to support the mental wellbeing of their creator community.

Strategy and Execution

The partnership invited hundreds of thousands of eligible creators to receive a free 6-month subscription to Headspace across 20 countries around the world – from Brazil to Germany, the US to Japan. Pinterest is the first and only tech platform to provide such an offering to support the mental wellbeing of their creator community.The partnership supports creators in staying balanced and integrating wellbeing practices into their everyday lives through Headspace’s library of premium mindfulness content from guided meditations, eyes-open exercises like mindful walks and runs, breathing and wind-down exercises, focus music, sleep content and more. 

Results

The custom in-app collection that Headspace created with content focusing on ‘Unlocking Creativity’ to help Creators with day to day struggles such as tackling burn out, getting in the creative flow, decompressing after a hard day and more has garnered thousands of unique redemptions amongst Pinterest creators.

Media

Entrant Company / Organization Name

Headspace, Pinterest

Links

Entry Credits