Ryan’s World, the #1 YouTuber for kids 3-9 with over 76B lifetime views, and DRL (Drone Racing League), the world’s premier professional drone sports league reaching over 300M households globally, leveraged their massive audiences for an epic brand collaboration centered around their shared commitment to introduce a new generation of kids to STEM education through action and entertainment.
DRL combines groundbreaking technology and immersive drone racing, creating a new era of sports that brings high-speed competition IRL, in virtual simulation and in the metaverse. Ryan’s World is the #1 Kids STEM creator on YouTube (with 6x more STEM views than the #2) and the #1 Kids Gaming Creator, with entertaining STEM content distributed across 43 streaming platforms in over 60 countries.
Ryan visited the DRL Drone Lab in NYC guided by a drone engineer, documenting his experience for both his and DRL’s audience - bringing the science of drone flight to life for kids in a new exciting way that had never been seen before. The educational tour included an exclusive view of the drone simulator, testing the power of the professional flying drones on the thrust table, seeing a real course through official pilot flight goggles - and building & flying an official Ryan’s World Red Titan Drone. Through original content, press, paid media, and on the ground activations, both brands reached an enormous global audience of kids and families while raising funds for a STEM education charity:
Exclusive looks at Ryan’s DRL tour published to YouTube, on DRL race jumbotrons, and televised during the DRL Championship Race on NBC and streamed on YouTube, TikTok, Twitter, Twitch, Instagram and Facebook.
Profits generated from the sale of Ryan's World Red Titan x DRL merchandise in the DRL Store were donated to the nonprofit FIRST, which provides young people with more opportunities to pursue STEM education.
High value sweepstakes with grand prize winner receiving a one of a kind Red Titan Drone designed by Ryan, and VIP trip to the DRL Championship Tournament in Miami. Plus 3 lucky winners received the ultimate Ryan’s World Titan Universe prize pack and giftcard to the DRL store. Everyone who entered received a code for an exclusive drone unlock in the TAG with Ryan mobile game, with 29M downloads.
The collaboration took flight on Thanksgiving, timed with the Ryan’s World Red Titan balloon, the first balloon based on a YouTube star, flying over New York in the Macy’s Thanksgiving day parade.
Engagement was off the charts, with Tag with Ryan mobile video game ad units seeing an astronomical 23.39% CTR, while 6.8% entrants downloaded the exclusive drone upgrade. The sweepstakes drove over 116K attempted entries, and a +5.4% increase in the Ryan’s World email database. Sweepstakes winners attended the DRL championship tournament in Miami, which drew a record largest attendance in drone racing history. Ryan's World organic storefront sales increased +69.6% MOM, while ad attributed efficiency skyrocketed, with Titan Universe Sponsored Brands media seeing 1091% ROAS. Additionally, The Ryan’s World and DRL partnership succeeded in driving mass awareness of STEM education to a new generation of kids and increasing exposure for the charity FIRST, by activating their respective audiences and driving tens of millions of impressions.