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Special Project

Special Project
From the 15th Annual Shorty Awards

Ryan's World Titan Universe x Drone Racing League (DRL)

Entered in Brand Partnership


Ryan’s World, the #1 YouTuber for kids 3-9 with over 76B lifetime views, and DRL (Drone Racing League), the world’s premier professional drone sports league reaching over 300M households globally, leveraged their massive audiences for an epic brand collaboration centered around their shared commitment to introduce a new generation of kids to STEM education through action and entertainment. 

DRL combines groundbreaking technology and immersive drone racing, creating a new era of sports that brings high-speed competition IRL, in virtual simulation and in the metaverse. Ryan’s World is the #1 Kids STEM creator on YouTube (with 6x more STEM views than the #2) and the #1 Kids Gaming Creator, with entertaining STEM content distributed across 43 streaming platforms in over 60 countries.

Strategy and Execution

Ryan visited the DRL Drone Lab in NYC guided by a drone engineer, documenting his experience for both his and DRL’s audience - bringing the science of drone flight to life for kids in a new exciting way that had never been seen before. The educational tour included an exclusive view of the drone simulator, testing the power of the professional flying drones on the thrust table, seeing a real course through official pilot flight goggles - and building & flying an official Ryan’s World Red Titan Drone. Through original content, press, paid media, and on the ground activations, both brands reached an enormous global audience of kids and families while raising funds for a STEM education charity:


Engagement was off the charts, with Tag with Ryan mobile video game ad units seeing an astronomical 23.39% CTR, while 6.8% entrants downloaded the exclusive drone upgrade. The sweepstakes drove over 116K attempted entries, and a +5.4% increase in the Ryan’s World email database. Sweepstakes winners attended the DRL championship tournament in Miami, which drew a record largest attendance in drone racing history. Ryan's World organic storefront sales increased +69.6% MOM, while ad attributed efficiency skyrocketed, with Titan Universe Sponsored Brands media seeing 1091% ROAS. Additionally, The Ryan’s World and DRL partnership succeeded in driving mass awareness of STEM education to a new generation of kids and increasing exposure for the charity FIRST, by activating their respective audiences and driving tens of millions of impressions. 


Video for Ryan's World Titan Universe x Drone Racing League (DRL)

Entrant Company / Organization Name & Drone Racing League (DRL)