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Special Project

Special Project
From the 15th Annual Shorty Awards

A Partnership Powered by Pure Joy: Mendocino Farms x La La Land Kind Café

Entered in Brand Partnership


With only 1 in 4 people residing in a Mendocino Farms Texas trade area aware of the brand, the restaurant company needed to increase awareness and connect with its target audience: well-educated males and females willing to pay a premium for high-quality food.

Post-pandemic, consumers crave comfort, and engage most with brands that promote uplifting, nostalgic content and elevate their greater communities. Sixty-two percent of consumers are basing purchasing decisions on companies’ ethical values and authenticity, buying from purpose-oriented brands.

Based off these insights, Mendocino Farms tasked Jackson Spalding with tapping into another well-known brand’s following to build a purposeful partnership that would:

Guided by the above, Jackson Spalding created a campaign fueled by the synergy between Mendocino Farms signature “Eat Happy” tagline and La La Land Kind Café’s purpose of normalizing kindness, activated through simple acts of kindness designed to spread joy. Creative collateral and messaging were symbolic of the restaurant’s mission to be more than a spot for good food while also supporting and enhancing La La Land’s initiatives in the Dallas and Houston markets.

Strategy and Execution

To drive optimal visibility, we crafted an integrated partnership that engaged La La Land’s followers and guests both digitally and in store. Each tactic was aimed at introducing Mendocino Farms to La La Land’s fanbase and incentivizing consumers to engage with the brand through giveaways, exclusive promo codes, shareable coffee sleeves with on-brand messaging and more.

The following tactics took place over a two-week period:

In-store Activation, otherwise known as ‘La La Love Days’

Social Media

Influencer Relations

Creative Deliverables


Total Partnership Visibility: Reached more than 1.6M individuals through the partnership. Additionally, Texas sales during the partnership period and following consistently met or passed sales goal, improving from the period prior to the collaboration.


Entrant Company / Organization Name

Jackson Spalding, Mendocino Farms


Entry Credits