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Special Project

Special Project
From the 15th Annual Shorty Awards

The Athlete's Foot: Impact Council

Entered in Multicultural Community Engagement


The specialty footwear and lifestyle chain, The Athlete’s Foot, created the Impact Council to empower local communities through a variety of initiatives, enrichment and outreach programs. The mission of the council is to uplift neighborhoods by cultivating and sponsoring programs, such as recreational sports leagues, playgrounds, college scholarships, clothing and food drives that directly impact underserved communities.


Strategy and Execution

The Impact Council was brought to life by identifying five key pillars of focus: community enrichment, social justice, female empowerment, children in need and opportunities for the homeless. The challenge is always making sure your efforts and contributions are making it to those truly in need. We take a hyper-local approach to our philanthropy and work with local charities that normally don’t get much funding.


We have assembled a dream team of inspiring and powerful individuals dedicated to ensuring that those underserved communities will be heard and seen. By growing the Impact Council, we were able to bring together a variety of different enrichment programs that the community can be a part of. Welcoming renewed members also gave them a purpose and a place within the community to share their hard work and the different abilities they are passionate about. Overall, this was a success in our book, and we will continue to grow our Impact Council.


Video for The Athlete's Foot: Impact Council

Entrant Company / Organization Name

The Athlete's Foot