At Comedy Central, we want to celebrate and amplify the voices and stories of diverse comedians and creators.
We partnered with comedian Eliot Glazer to create a series to celebrate Jewish culture. Published during Jewish American Heritage Month, "Two Jews Choose" features a fun game and conversation between Eliot and a Jewish influencer. In this series, he asks Abbi Jacobson, Josh Peck, Judy Gold, Rachel Antonoff, and Susie Essman if something is "Jewish or goyish", leading to a conversation about Jewish traditions and culture.
The campaign resulted in 6.9M views across platforms, with TikTok seeing strongest performance. More importantly, the series was a light-hearted and engaging celebration of Jewish people and culture.