THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 14th Annual Shorty Awards Social Good Campaign

This category honors a brand or non-profit's excellence in running a social good campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowdfunding for a social good project and promoting philanthropic work.

Non-profit organizations looking to submit their overall social media and digital presence should enter Non-Profit

See previous winners and honorees here.

Finalists

finalist
gold honor
Dream footballs for refugees
For children and youth uprooted by war, sport is a great way to feel included and protected. To cel…
finalist
gold honor
Inspiration4
In November of 2020, Shift4 came to us with an important mission.  Their CEO, Jared Isaacman (who’s…
finalist
gold honor
audience honor
Project Courage
Our client challenged us to think up an idea more powerful than a charity donation. Our answer, Pro…
finalist
silver honor
Intensivão da PPK
While Bayer’s intimate healthcare brand Canesten is available in Brazil’s consumer market, openly d…
finalist
silver honor
LifePack
Today, malnutrition is the #1 killer of children globally. The good news is malnutrition is a probl…
finalist
silver honor
Pandemica
ONE is a global NGO focused on ending poverty and preventable disease.in this case, to ensure that …
finalist
silver honor
The BLKBX PROJECT
“I didn’t want to just put out an album, I wanted to create positive change.” Nearly 75 percent …
finalist
silver honor
theSkimm - #ShowUsYourLeave Initiative
The US is one of a handful of countries in the world, and the only industrialized country, not to g…
finalist
bronze honor
Critical Distance: Connecting Audiences with Nature––And Each Other
For the Southern Resident Orcas of the Salish Sea, sound is essential for communication, hunting, a…
finalist
bronze honor
Judas and the Black Messiah Impact Campaign
Participant announced the Judas and the Black Messiah impact campaign during a summit/press j…
finalist
bronze honor
The Value of Touch
In 2021, amid the covid pandemic, NIVEA launched its brand purpose and CSR program based on the tra…

Nominees

#SpreadJoy
Every year, we create an online holiday video to showcase our unique workplace culture (and values …
A Warning from the Future | Favre 4 Flag
Our objective was to create and deliver an urgent, gripping, and thought-provoking PSA to raise awa…
AT&T Dream in Black: Rising Future Makers
The Black community is recognized for their ingenuity, being trendsetters, and moving culture forwa…
Advancing Equity and Justice Globally
As part of the Global Lighthouse Partnership, Google and Global Citizen invited PMG to join 10 of t…
BOPO (Buy One. Plant One.)
As the nation’s leading tech and telecom provider, Verizon has the power to steer the $29 billion p…
Ball Aluminum Super Charger
Historically, Ball Corporation is mostly a B2B operation and at its core provides aluminum beverage…
Be Seen
Planned Parenthood exists to create a world in which your body is truly your own. Where no one is h…
Cannabis in Common
For the first. time. ever. the federal legalization of cannabis was actually in our sights in 2021 …
Children's Institute You Good? Campaign
You Good? That's the question we ask when we reach out to a friend, co-worker, or neighbor. So that…
Citi x Global Citizen Live 2021
Global Citizen is a global movement of engaged citizens who are using their collective voice to def…
Consumer Reports - Fighting for Fairer and Safer Access to Water
Every American deserves access to safe, affordable drinking water that is free of harmful chemicals…
finalist
bronze honor
Critical Distance: Connecting Audiences with Nature––And Each Other
For the Southern Resident Orcas of the Salish Sea, sound is essential for communication, hunting, a…
Delta Variant Force
Despite the introduction of three effective vaccines, COVID-19 continued to ravage much of the Unit…
finalist
gold honor
Dream footballs for refugees
For children and youth uprooted by war, sport is a great way to feel included and protected. To cel…
Giants of Africa: The Built Within Tour
This initiative marked Giants of Africa's (GOA) triumphant return to Africa. The Built Within Tour …
In Treatment Season 4 - Therapy Is For Everybody
Ten years ago when the original In Treatment series premiered, the LGBTQ+ community and communities…
finalist
gold honor
Inspiration4
In November of 2020, Shift4 came to us with an important mission.  Their CEO, Jared Isaacman (who’s…
finalist
silver honor
Intensivão da PPK
While Bayer’s intimate healthcare brand Canesten is available in Brazil’s consumer market, openly d…
It's Bigger Than Me
Every day, people living with obesity across the United States wake up and wonder, "What is wrong w…
Journalism Is Not a Crime - SB 98
In 2020, against a national backdrop of increasing violence directed at members of the press coveri…
finalist
bronze honor
Judas and the Black Messiah Impact Campaign
Participant announced the Judas and the Black Messiah impact campaign during a summit/press j…
Kubota #GROWSTRONGER
Date of implementation: May 1 – September 1, 2021 https://kubota.ca//growstronger/ THE ASK: …
Lessons of the Year
P&G has made it their mission to be a force for good and a force for growth, collaborating with imp…
Let's Change Energy for Good
Today, nearly half the world’s population lives without any access or unaffordable and unreliable a…
finalist
silver honor
LifePack
Today, malnutrition is the #1 killer of children globally. The good news is malnutrition is a probl…
winner
MLKonMLK
BACKGROUND: At a time of escalating racial unrest, the pandemic forced museums dedicated to shin…
Made by Her: Monumental Women
In 2019, Hulu partnered with CNN to raise awareness for the disparity between representations of me…
Maybelline x Wattpad #BraveTogether
Maybelline New York is the number-one global cosmetics brand and is available in over 129 countries…
Miles4Migrants
When the crisis struck in Afghanistan, we at The Points Guy knew we had to use our industry connect…
Monterosa for ITV - 1 Million Minutes
TV wanted to inspire the Good Morning Britain audience to help tackle loneliness by pledging their …
NoMoreSideHustles Campaign
Ten years after the National Women’s Soccer League (NWSL) was formed, a majority of its players are…
Panasonic Building Blocks
After two waves of the pandemic, orphanages in India were left overburdened and under-supported. As…
finalist
silver honor
Pandemica
ONE is a global NGO focused on ending poverty and preventable disease.in this case, to ensure that …
Petrol Ofisi - Technologies Far Beyond The Roads
As Petrol Ofisi, Turkey's leading fuel company, we did not want to say on the sidelines when a pand…
finalist
gold honor
audience honor
Project Courage
Our client challenged us to think up an idea more powerful than a charity donation. Our answer, Pro…
SERHANT. and The 2022 American Cancer Society Real Men Wear Pink National Program
Ryan Serhant, founder and CEO of real estate company SERHANT. and star of Bravo’s Million Dollar Li…
Shine A Light
Across North America, antisemitism is on the rise.  According to the FBI, 55% of all religiously…
Southwest Airlines - Destination: Vaccination
We’ve all missed travel in the past two years,  and getting the vaccine gets us one step closer to …
State Farm LGBTQ+ One Good Neighbor Campaign
The driving force behind this campaign was, and still is, brand authenticity. The LGBTQ+ Movement i…
Stop The Execution of Pervis Payne
Rally one million people to stop Tennessee from executing Pervis Payne, who maintains his innocence…
TeamSeas - MrBeast & Mark Rober
#TeamSeas is a global campaign to raise $30M to remove 30M pounds of plastic and trash from our oce…
The 9/11 Never Forget Campaign
After twenty years, the tragic events of 9/11 are shifting from memory to history. How do we fulfil…
finalist
silver honor
The BLKBX PROJECT
“I didn’t want to just put out an album, I wanted to create positive change.” Nearly 75 percent …
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…
finalist
bronze honor
The Value of Touch
In 2021, amid the covid pandemic, NIVEA launched its brand purpose and CSR program based on the tra…
Travelodge by Wyndham National Park Week
Over the course of the pandemic, there has been a rise of national park visitation and an increased…
VH1's LGBTQ Herstory Month
In recognition of LGBT History Month (October), the RuPaul’s Drag Race team gathered and photograph…
Visa Uses Data To Boost Black-owned Small Businesses
Going into the 2020 holiday season during a global pandemic, consumer spending was on the rise. Vis…
WWE Pays Tribute to 20th Anniversary of 9/11
With a passion to uplift individuals and families, WWE has proudly recognized and remembered those …
WarnerMedia Vaccine Trading Cards PSA
Throughout the Covid-19 pandemic, WarnerMedia has used its platforms to share pro-social messaging …
We're Here When You're Not
the Lebanese Red Cross's diaspora campaign was launched on the 8th of May, 2021. The objective of t…
Zelle x HighlightHer Her Homecourt
Zelle came to us wanting to support and shine a light on women’s sports, uplifting female voices th…
finalist
silver honor
theSkimm - #ShowUsYourLeave Initiative
The US is one of a handful of countries in the world, and the only industrialized country, not to g…